Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset

Digital Marketing Strategy in the Industry 5.0 Era

Vera Maria (Unknown)
Nabylla Zahra (Unknown)
Safina Prabowo (Unknown)



Article Info

Publish Date
19 Jun 2024

Abstract

In the era of Industry 5.0, when technology and innovation are advancing at a very rapid pace, digital marketing strategies are becoming increasingly important for business success. This study aims to analyze various digital marketing strategies that are effective in the Industry 5.0 age and to identify the key factors that affect their implementation. This study suggests that in order for businesses to remain competitive in the Industrial 5.0 era, they must quickly adapt to the rapid advancements in technology and adopt more innovative and collaborative work practices in their digital marketing strategies.

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Journal Info

Abbrev

Lokawati

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...