Article Per Year (5 Year)
p-Index From 2020 - 2025
2.981
P-Index
This Author published in this journals
All Journal Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Student Scientific Creativity Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia Kajian Ekonomi dan Akuntansi Terapan Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Global Leadership Organizational Research in Management
Vera Maria
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Pengaruh Kualitas Produk dan Kualiatas Layanan Pelanggan terhadap Niat Pembelian Ulang pada Online Fashion Industry di Indonesia Vera Maria; Komang Windi Yuniantari; Mustika Ayu Cahaya Lintang
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Juli : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i3.1499

Abstract

This study aims to analyze the impact of product quality and customer service on repurchase intentions in the online fashion industry in Indonesia. With the rapid growth of this industry, a deep understanding of the factors influencing consumer purchase decisions is crucial. Product quality and customer service are the main focus of this research because both play a central role in shaping customer satisfaction and building long-term relationships between brands and consumers. Through a quantitative approach and the analysis of theories such as customer satisfaction theory, perceived quality theory, and customer loyalty theory, this study seeks to provide insights into how product quality and customer service can influence repurchase intentions. The results of the study show that product quality and customer service have a significant impact on repurchase intentions in the online fashion industry in Indonesia. High product quality increases customer satisfaction and strengthens the relationship between brands and consumers, which in turn increases the likelihood of repurchase. Similarly, good customer service enhances satisfaction and builds strong trust between brands and consumers, which also positively influences repurchase intentions. The practical implications of this study are that companies in the online fashion industry in Indonesia should prioritize improving product quality and customer service to ensure business sustainability and increase customer loyalty.
Meningkatkan Daya Saing UMKM Lokal melalui Strategi Pemasaran Digital di Era Digital Vera Maria; Ahmad Fauzan Aziz; Depi Rahmawati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3471

Abstract

This research explores the implementation of digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in an increasingly competitive digital era. Through a descriptive approach, practical steps in adopting digital marketing strategies are identified, including creating responsive websites, strategically using social media, developing quality content, SEO optimization, and data-driven marketing. The challenges faced by MSMEs in implementing these strategies are also analyzed, along with tips and tricks to overcome them. Additionally, recommendations for the government and stakeholders are presented, including policies and programs that support MSMEs in digital marketing, as well as collaboration with digital platforms and service providers. In conclusion, with the right combination of strategies and continuous support, MSMEs can leverage the full potential of digital marketing to enhance their competitiveness and growth in the digital era.
Digital Marketing Strategy in the Industry 5.0 Era Vera Maria; Nabylla Zahra; Safina Prabowo
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i4.1005

Abstract

In the era of Industry 5.0, when technology and innovation are advancing at a very rapid pace, digital marketing strategies are becoming increasingly important for business success. This study aims to analyze various digital marketing strategies that are effective in the Industry 5.0 age and to identify the key factors that affect their implementation. This study suggests that in order for businesses to remain competitive in the Industrial 5.0 era, they must quickly adapt to the rapid advancements in technology and adopt more innovative and collaborative work practices in their digital marketing strategies.
Mengamati Perkembangan Teknologi dan Bisnis Digital dalam Transisi Menuju Era Industri 5.0 Vera Maria; Sherla Dara Rizky; Aisar Muhammad Akram
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 3 (2024): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i3.2239

Abstract

Era 5.0 marks a societal shift towards deeper integration between humans and advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Big Data, and cloud computing. This article investigates recent developments in digital technology supporting Era 5.0, its impact on the business world, case studies of technology implementation, and challenges faced in transitioning towards this more connected era. Technologies like AI have transformed business operations by enhancing efficiency, personalizing services, and enabling more precise decision-making. Case studies from various sectors such as automotive, healthcare, and agriculture illustrate how companies adopt and integrate Era 5.0 technologies to create added value and maintain competitiveness. Despite the immense potential of Era 5.0, challenges such as data security, implementation costs, and organizational adaptation remain key focal points in executing this transformation. By considering these factors, the article underscores the importance of cross-sector collaboration, investment in skilled human resources, and awareness of ethical considerations in addressing challenges towards a more technologically connected society.
Peranan Umkm Di Kecamatan Cibeber, Kota Cilegon Terhadap Pendapatan Dan Tingkat Kesejahteraan Para Pelaku Umkm Vera Maria; Annisa Fitriyani; Fitriyani; Bagus Ridho Hikmawan; Shahnaz Mawaria; Muhamad Ridho Wajdi; Tabina Nasywa Nur Fatma
Student Scientific Creativity Journal Vol. 2 No. 3 (2024): Mei : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i3.3149

Abstract

. This study aims to analyze the role of Micro, Small, and Medium Enterprises (MSMEs) in Cibeber Sub-district, Cilegon City, in increasing the income and welfare of the actors. MSMEs play an important role in the local economy, creating jobs and improving community welfare. Through a descriptive qualitative approach, this study collected data from MSME players in Cibeber to evaluate their economic impact. The results show that MSMEs contribute significantly to income generation, which in turn improves the welfare of business owners in terms of economy, education, health and quality of life. Factors such as access to capital, entrepreneurship training and government support play a key role in the success of MSMEs
Analisis Strategi Pemasaran,Inovasi Produk Kreatif untuk Meningkatkan Kinerja Pemasaran UMKM Provinsi Banten: (Studi pada PT. Batik Banten Mukarnas di Kota Serang) Vera Maria; Ratih Puspita Dewi
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.81

Abstract

Marketing strategy is an important component in formulating business planning for companies to be able to compete amidst tight industry competition. This study aims to identify the marketing strategies that need to be improved by PT Batik Banten Mukarnas and the level of effectiveness of their implementation. Marketing strategy is also closely related to product innovation, where PT Batik Banten Mukarnas is known to continuously introduce new works in the form of batik motifs created by local artists every year to attract consumers.This study uses a qualitative method with a case study on PT Batik Banten Mukarnas. Data was obtained through interviews and field observations. The results of this study are expected to provide input for the company to continuously improve competitiveness through strengthening marketing strategies and creativity of their batik products as a cultural heritage of the Banten region.
Peran Mahasiswa Universitas Sultan Ageng Tirtayasa dalam Mendorong Perekonomian UMKM di Kota Serang : (Sebuah Analisis Terhadap Kontribusi dan Tantangan) Vera Maria; Selvia Laelatul Istianah
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.85

Abstract

One of the most common economic activities in the community is micro, small, and medium enterprises (MSMEs). These businesses are known for being relatively easy to develop and have the potential to strengthen a country's economy. As a source of income for most people, MSMEs are often their economic footing. Furthermore, MSMEs have the potential to compete with other businesses on an international level if they are continuously strengthened. If this is successfully achieved, it will provide a significant boost to national economic growth and support the stability of the country as a whole. The purpose of this research is to collect information about the role of contributions and obstacles faced by UNTIRTA students in an effort to encourage the economic development of MSMEs in Serang City. The research was conducted through a descriptive analysis method with a qualitative approach. To collect data, the author employed both literature study techniques and in-depth interview techniques with UNTIRTA students. The results of this study indicate that UNTIRTA students play a significant role in driving the MSME economy in Serang City. UNTIRTA students can assist in raising public awareness about the role and potential of MSMEs in Serang City. Nevertheless, further endeavors are necessary to enhance students' capacity and accessibility to requisite resources, as well as to reinforce collaboration between educational institutions, the government, and MSME stakeholders. It is anticipated that a more conducive environment for the growth and sustainability of MSMEs in Serang City can be created through close collaboration between students, educational institutions, local government, and MSME players.
Analisis Fear of Missing Out (FoMO) Labubu terhadap Pembelian Impulsif di Kalangan Masyarakat Indonesia Vera Maria; Fina Shofia Irpani; Nazwa Alifia Khariza; Vinny Ramadhani
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 1 (2025): Januari : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i1.1130

Abstract

In the digital era, the Fear of Missing Out (FoMO) phenomenon has impacted impulse buying behaviour among Indonesians. This also has a positive impact on businesses, which can benefit greatly from the FoMO effect. With the increasing use of social media, especially on e-commerce platforms, FoMO has become a psychological factor that determines people's impulse purchase decisions. This research examines the phenomenon of Fear of Missing Out (FoMO) by using a qualitative method approach. This research is made through in-depth observation of the Indonesian community. This research can provide new insights for understanding people's behaviour in impulse buying in the digital era.
Pengaruh Kepuasan dan Loyalitas Pelanggan Terhadap Layanan Jasa Pembayaran (QRIS): (Studi pada Usaha Dkriuk Fried Chicken Tangerang-Serang) Vera Maria; Afrian Setiawan; Agung Farrel Ramdhani; Finanti Ayu Fadhillah; Naswha Nurika Putri
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2931

Abstract

This study aims to identify the satisfaction and loyalty of Dkriuk Fried Chicken customers to financial services (QRIS) in the Serang and Tangerang areas. QRIS payment services greatly facilitate customers in payment transactions. This research uses quantitative methods by administering questionnaires to Dkriuk Fried Chikencustomers. Data from questionnaires that have been collected are analyzed using a descriptive statistical analysis approach to determine the level of customer satisfaction and loyalty to QRIS payment services at Dkriuk businesses in the Tangerang - Serang area. The results showed that QRIS payment services at the Dkriuk Fried Chiken business had a positive impact on its customers. Customer satisfaction with QRIS payment services can be seen from the ease of paying and customer loyalty can be seen from their sense of security in payment.
Pengaruh Peluang dan Tantangan Kopi Kenangan Terhadap Gaya Hidup Gen Z Dibandingkan dengan Kedai Kopi Lain di Kota Serang Vera Maria; Dea Firnanda; Devi Yani; Fidda Nuraini Nabilah; Riska Anggraini
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2962

Abstract

The rapid growth of the coffee business in Indonesia, especially in the city of Serang, has led to very fierce competition among coffee entrepreneurs. This requires coffee business owners to have the right strategy to be able to compete effectively. This study aims to analyze the influence of opportunities and challenges faced by Kopi Kenangan on the lifestyle of Gen Z in Serang City compared to other coffee shops. This research was conducted using a qualitative method to explore the perception of Gen Z towards the influence of opportunities and challenges offered by Kopi Kenangan compared to other coffee shops in Serang City. This study concludes that although Kopi Kenangan offers various competitive advantages, the existence of other coffee shops with their distinctive characteristics contributes to the diverse lifestyle choices of Gen Z in Serang City. These results are expected to provide input for coffee entrepreneurs in developing marketing strategies that are relevant to the needs and consumption trends of Gen Z.
Co-Authors Afrian Setiawan Agung Farrel Ramdhani Ahmad Fauzan Aziz Aisar Muhammad Akram Alya Malika Putri Amanda Olivia Andini Susanti Anggi Qomala Sari Annisa Fitriyani Arifani Yanuar Astuti Ramayati Bagus Ridho Hikmawan Dea Firnanda Depi Rahmawati Devi Yani Fany Rahma Febri Haerurrohman Fidda Nuraini Nabilah Fina Shofia Irpani Finanti Ayu Fadhillah Fitriyani Geshyta Firda Zahra Gita Maudina Gita Salwa Fauziah Hayanti Hayanti Herviani Fandiska Hilman Priyadi Ibnu Khoir Ar Razak Ilah Ilah Intan Nuraini Komang Windi Yuniantari Louissa Vedra M. Ikhwan Nur Rifki Milla Nadrotul Aini Muhamad Ridho Wajdi Mustika Ayu Cahaya Lintang Nabylla Zahra Naswha Nurika Putri Nazwa Alifia Khariza Nisrina Khalda Turnip Ratih Puspita Dewi Raudohtul Janah Refaya Risa Al Kahfi Regi Regi Riska Anggraini Robbi Fito Ardana Rosdiyanti Rosdiyanti Safina Prabowo Selvia Laelatul Istianah Shahnaz Mawaria Sherla Dara Rizky Sofyan Ramadhan Syaeful Hidayat Tabina Nasywa Nur Fatma Tesalonika Situmeang Vina Nailatul Nabila Vinny Ramadhani Yona Maydiana