Marketing Mix Analysis In Improving Decisions To Purchase Yamaha Brand Motorcycles In Kotabumi Tangerang

Sugandha (Universitas Buddhi Dharma)
Rinintha Parameswari (Universitas Buddhi Dharma)
Suhendar Janamarta (Universitas Buddhi Dharma)
Fidellis Wato Tholok (Universitas Buddhi Dharma)

Primanomics : Jurnal Ekonomi & Bisnis
Vol. 22 No. 1 (2024): Primanomics : Jurnal Ekonomi dan Bisnis

In conducting this research, data collection techniques were used and in distributing it in the form of a questionnaire, in this research the calculated product t value was 2.953 which is greater than the t table of 1.661 and the probability of 0.004 is smaller < 0.05, the calculated t value of promotion 2.489 is greater than the t table of 1.661 and the probability of 0.015 is smaller < 0.05, the t calculated price value of 5.763 is greater than the t table of 1.661 and the probability of 0.000 is smaller < 0.05 , the t calculated place value of 6.683 is greater than the t table of 1.661 and the probability of 0.000 is smaller < 0.05.