Journal of Managerial Sciences and Studies
Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies

An Overview and Framework for a Marketing Viewpoint on Digital Business Models

Candraningrat (Unknown)
Niken Savitri Primasari (Unknown)
Zainul Wasik (Unknown)

Article Info

Publish Date
24 Jan 2024

Abstract

The market is being transformed by strong digital developments. To deal with these changes, businesses can use digital business models. The focus of this special issue is digital business models. We discuss their relevance, propose a conceptual framework, and discuss how digital business models affect markets, businesses, and their performance. In this issue, we introduce various papers and show how each fits into the conceptual framework. We discuss four important future research topics.

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Journal Info
Journal of Managerial Sciences and Studies
Website

Abbrev

jomss

Publisher

Pt. Mawadaku Sukses Solusindo

Subject

Humanities Decision Sciences, Operations Research & Management Social Sciences

Description

ilmu manajemen seperti manajemen keuangan, industri, pemasaran, sumber daya manusia, penjaminan mutu, dan ilmu-ilmu sosial lainnya seperti sosiologi, komunikasi, dan administrasi. Jurnal ini secara khusus menyediakan forum bagi para peneliti untuk berdiskusi, mengejar dan mempromosikan pengetahuan ...