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All Journal Journal of Managerial Sciences and Studies
Candraningrat
Department of Management, Faculty of Economics and Business, University of Dinamika, Surabaya, Indonesia.
Humanities Decision Sciences, Operations Research & Management Social Sciences

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An Overview and Framework for a Marketing Viewpoint on Digital Business Models Candraningrat; Niken Savitri Primasari; Zainul Wasik
Journal of Managerial Sciences and Studies Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i1.36

Abstract

The market is being transformed by strong digital developments. To deal with these changes, businesses can use digital business models. The focus of this special issue is digital business models. We discuss their relevance, propose a conceptual framework, and discuss how digital business models affect markets, businesses, and their performance. In this issue, we introduce various papers and show how each fits into the conceptual framework. We discuss four important future research topics.
Co-Authors Niken Savitri Primasari Zainul Wasik