International Journal Administration, Business & Organization
Vol 4 No 3 (2023): IJABO

Analisis Pengaruh Content Digital Marketing terhadap Keputusan Pembelian Pengguna Tiktok di Kalangan Mahasiswa Kota Bandung

Amanda Maharani, Afifah Indira (Unknown)

Article Info

Publish Date
30 Dec 2023

Abstract

This research aims to determine the influence of digital marketing content on consumer purchasing decisions of TikTok users among students in the city of Bandung, Indonesia using data collection techniques using Google Form media which was distributed to 105 respondents. The results of this research show that Content Digital Marketing has a significant influence on Consumer Purchasing Decisions of TikTok Users among students in Bandung City, Indonesia.

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Journal Info
International Journal Administration, Business & Organization
Website

Abbrev

ijabo

Publisher

Asosiasi Ahli Administrasi Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...