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All Journal International Journal Administration, Business & Organization
Amanda Maharani, Afifah Indira
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Pengaruh Content Digital Marketing terhadap Keputusan Pembelian Pengguna Tiktok di Kalangan Mahasiswa Kota Bandung Amanda Maharani, Afifah Indira
International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.23.276

Abstract

This research aims to determine the influence of digital marketing content on consumer purchasing decisions of TikTok users among students in the city of Bandung, Indonesia using data collection techniques using Google Form media which was distributed to 105 respondents. The results of this research show that Content Digital Marketing has a significant influence on Consumer Purchasing Decisions of TikTok Users among students in Bandung City, Indonesia.
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