<![CDATA[Children's supplements are products widely offered by drug manufacturers. Their benefits and uses are essential for supporting the growth and health of children. Nevertheless, there is a lack of research in Indonesia examining the relationship between parental demographic factors and attitudes towards purchasing children’s supplements. This study employs a mixed-method approach to investigate the impact of demographic factors on attitudes toward purchasing children’s supplement products, aiming to fill the research gap. A total of 124 parents from diverse backgrounds participated as respondents, with 29.8% being male and 70.2% female. Their education levels ranged from high school (7.3%), bachelor’s degree (26.6%), master’s degree (50%), to doctoral degree (16.1%). The results of the regression analysis indicate that only income level plays a positive role in shaping attitudes towards purchasing children’s supplements. Notably, 89.5% of respondents believe in the benefits of these supplements. This study highlights the influence of income level on buying attitudes regarding children’s supplements. Future research should consider a larger sample size to better represent the population.]]>
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