Jurnal Pengabdian Masyarakat Indonesia
Vol 2 No 1 (2024): JPMI Maret 2024

PELATIHAN DIGITAL MARKETING SEBAGAI STRATEGI BRANDING DI DESA WISATA SOEKA

Permadhi, Rissa Asyofa (Unknown)
Azhar, Wida Aulia (Unknown)
Ashsholihah, Zidnatuqo (Unknown)
Latifah, Fathya Nur (Unknown)
Azizah, Pepy Sophia Nur (Unknown)



Article Info

Publish Date
30 Mar 2024

Abstract

The existence of Soeka Tourist Village, which is relatively new in the tourism sector in Tasikmalaya Regency, requires the use of communication media as a marketing tool. The increasing use of technology and the internet has had a significant impact on various aspects of life, including the development of tourist villages. One effort to optimize technology use is to conduct digital marketing training aimed at enabling the residents of Sukaasih village to utilize social media for tourist village promotion as a digital marketing strategy for Soeka Tourist Village. The training involved 6 participants from Sukaasih village. Based on the pre-test and post-test questionnaires distributed to the participants, the pre-test percentage was 78%, and the post-test result was 51.67%, indicating a significant decrease in understanding and digital marketing strategy. Keywords: Digital Marketing, Training, Tourist Village

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Journal Info

Abbrev

jpmi

Publisher

Subject

Humanities Education Social Sciences Other

Description

Jurnal Pengabdian Masyarakat Indonesia merupakan jurnal ilmiah yang diterbitkan oleh CV Bayfa Cendekia Indonesia dengan ISSN 3025-4248 (online), terbit secara berkala yaitu 4 kali dalam setahun (Maret, Juni, September, dan Desember). Jurnal ini memuat artikel mengenai kegiatan pengabdian kepada ...