Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma)
Vol 2 No 1 (2024): Agustus 2024

EXPLORING (THAI HEART RESTAURANT’S) BUSINESS STRATEGY IN TAIPEI THROUGH SWOT AND PESTEL ANALYSIS: Universitas Budi Luhur Jakarta

Khalid, Zulvia (Unknown)
Fitri, Sara Aulia (Unknown)



Article Info

Publish Date
07 Aug 2024

Abstract

This study Explores the business strategy of (Thai Heart Restaurant) in Taipei through comprehensive SWOT and PESTEL analysis. By Evaluating the Restaurant's strengths, weaknesses, opportunities, and threats, along with the Political, economic, social, technological, environmental, and legal factors influencing its operations, the research aims to provide a detailed understanding of the strategic positioning and competitive landscape. The Findings Highlight key areas for improvement and potential growth avenues, offering valuable insights for stakeholders to enhance the restaurant's market presence and overall performance in the dynamic Taiwanese culinary market through.

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Journal Info

Abbrev

jebisma

Publisher

Subject

Economics, Econometrics & Finance

Description

Welcome to JEBISMA (Journal of Economics, Business, Management, and Accounting). A scientific journal with open access using the Open Journal System (OJS) version 3 platform for students, researchers, academics and other parties who wish to publish their results, his research work. JEBISMA will ...