Ekonomi Bisnis
Vol 28, No 3 (2023): EKONOMI BISNIS NOVEMBER 2023

Visit Satisfaction And Intention Of Gen Z Muslim Tourists In Jakarata Influenced By Halal Destination Attributes

Mahardiyanto, Agus (Unknown)
Wulandari, Deasy (Unknown)
Naqiyya, Nihal Rannan (Unknown)
Ariyanti, Rini (Unknown)



Article Info

Publish Date
20 Nov 2023

Abstract

Halal is becoming a global phenomenon, market trend and lifestyle. Along with the increasing number of Muslim travellers, interest in halal tourism is also growing. The increasing number of Muslim travellers is a challenge and opportunity to improve Indonesia's tourism industry. The tourism industry itself plays an important role in increasing Indonesia's state revenue. The purpose of the study was to analyse the effect of halal destination attributes on visit satisfaction and intention of gen Z Muslim tourists in Jakarta. The sample in this study were 150 respondents. The method used in this study is path analysis with halal Destination Attributes as the independent variable, visiting satisfaction as the intervening variable, and intention as the dependent variable. Data processing uses t test and sobel test. The test results show that the destination attribute variable shows a significant number. This means that Jakarta is considered a city that has advantages in the ease of information and communication to tourists, services and facilities are also adequate, as well as the environment and comfort as a tourist destination.

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Journal Info

Abbrev

ekobis

Publisher

Subject

Economics, Econometrics & Finance

Description

EKONOMI BISNIS (Economics, Management, and Business Journal) is a scientific dan peer-reviewed journal published twice a year (May and October) by Department of Management, Faculty of Economics, Universitas Negeri Malang, Indonesia. Ekonomi Bisnis tries to serve as a communication media, ...