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All Journal IQTISHODUNA Journal of Business & Banking JURNAL RELASI STIE MANDALA JEMBER JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN UNEJ e-Proceeding Ekonomi Bisnis Jurnal Ilmiah Ekonomi dan Bisnis Bisma: Jurnal Bisnis dan Manajemen J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Iqtishoduna: Jurnal Ekonomi Islam LOYALITAS: Jurnal Pengabdian Kepada Masyarakat INTEGRITAS : Jurnal Pengabdian Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences VALUE: Journal of Business Studies JPMA Al-Muraqabah: Journal of Management and Sharia Business Jurnal Pengabdian Masyarakat Ilmu Pendidikan Relasi : Jurnal Ekonomi International Journal of Economics, Business and Innovation Research IJABAH: Indonesian Journal of Sharia Economics Business and Halal Studies Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences eJEBA Pakdimas : Jurnal Pengabdian Kepada Masyarakat Postmodernism
Deasy Wulandari
Jurusan Manajemen, Fakultas Ekonomi, Universitas Jember (UNEJ) Jln. Kalimantan 37, Jember 68121
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PERANAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI UPAYA PEMBERDAYAAN MASYARAKAT UNTUK MENGURANGI KEMISKINAN Wulandari, Deasy
JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Vol 11, No 2 (2012)
Publisher : Universitas Jember

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Abstract

Penyebab kemiskinan yang terjadi di Indonesia diantaranya karena tingkat pendidikan yang rendah, tingginya pengangguran dan masalah sosial lain. Perusahaan sebagai sebuah organisasi yang berada di lingkungan masyarakat mempunyai peranan yang sangat penting dalam membantu mengurangi masalah kemiskinan ini. Salah satu program yang pada saat ini dapat dilakukan oleh perusahaan dan sangat gencar dilakukan adalah program Corporate Social Responsibility (CSR). Program Corporate Social Responsibility (CSR) ini merupakan usaha yang harus dilakukan oleh perusahaan sebagai bentuk tanggung jawab perusahaan untuk memberdayakan dan meningkatkan lingkungan sosialnya. Lingkungan sosial disini merupakan lingkungan makro dan mikro baik dari sisi internal maupun eksternal. Program ini bukan hanya bermanfaat bagi masyarakat di sekitar lingkungan sosial perusahaan saja tetapi pihak perusahaan sebagai penyelenggara CSR sendiri dalam jangka panjang akan mendapatkan persepsi (citra) yang baik dari lingkungan sosialnya sehingga pelanggan akan berusaha untuk turut mempromosikan perusahaan (termasuk di dalamnya adalah produk yang ditawarkan oleh perusahaan) yang pada akhirnya akan mewujudkan konsep pemasaran holistik pada perusahaan. Kata Kunci: Corporate Social Responsibilty, kemiskinan, citra, pemasaran holistik.
PENGARUH CITY BRANDING TERHADAP CITY IMAGE, CUSTOMER SATISFACTION, DAN CUSTOMER LOYALTY DI KOTA AMBON Salampessy, Haris; Suroso, Imam; Wulandari, Deasy
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract:The purpose ofthis study was to examine the effect of city branding on city image, customer satisfaction, and customer loyalty in Ambon City. The population was the domestic and foreign tourists who visited tourism spots in Ambon. Sampling method used was purposive sampling with a sample size of 160 respondents. The analysis too lused was Stuctural Equation Modelling. Results showed that there was a significant effect of city branding on city Image, city branding on customer satisfaction, city branding on customer loyalty, city image on customer satisfaction, city image on customer loyalty, and customer satisfaction on customer loyalty in Ambon City. Keywords: City Branding, City Image, Customer Satisfaction, Customer Loyalty.
PENGARUH CITRA INSTITUSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS MAHASISWA UNIVERSITAS MOCH. SROEDJI JEMBER Noviasari, Rifka Arinda; Wulandari, Deasy; Suryaningsih, Ika Barokah
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract: The purpose ofthis study was to examine the effect of institutional image and service quality on satisfaction and loyalty of students of the Moch. Sroedji Jember University. A total of 144 students was used as the sample. The hypothesis were tested using Structural Equation Modelling. Results show that institutional image and service quality affect student satisfaction and loyalty significantly. Customer satisfaction affects customer loyalty significantly. Keyword: Institutional Image, Service Quality, Satisfaction, and Loyalty.
EVENT MARKETING SEBAGAI STRATEGI MENINGKATKAN BRAND AWARENESS KABUPATEN JEMBER Wulandari, Deasy; Suroso, Imam; Asbullah, Alvan Sidiq
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 1 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract: This study aimed to test the effect of event marketing, Visit Jember Month 2012 (Bulan Berkunjung ke Jember 2012 or BBJ 2012),on brand awareness of Jember Regency. The population in this study was the society who saw the BBJ 2012. Snowball sampling was used which resulted in a total of 70 respondents. Multiple linear regressionwas used to test the hypothesis. Results showed that sport and exhibition event marketing did not have a significant effect on the brand awareness of Jember Regency, while art and culture even marketing had a positive and significant effect on the brand awareness of Jember Regency. Keywords: Event Marketing, Brand Awareness, Strategy
ALTERNATIF STRATEGI BAURAN PEMASARAN PADA PT INDOFARMA GLOBAL MEDIKA CABANG JEMBER Nisa, Silfiana; Sarwedi, Sarwedi; Wulandari, Deasy
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract:The purpose of this study was to determine the strengths, weaknesses, opportunities, threats, and the position in the IE Matrix, Space Matrix, SWOT Matrix, as well as to find out alternative marketing strategies toward sales of PT Indofarma Global Medika Jember. Sample of the research consisted of 8 respondents. The analysis tool used was SWOT analysis. Results showed that the internal strength environment variableswere products, partnerships, pricing, and distribution channels, while the weaknesses consisted of product, human resources, and promotion. The external environment variables being the opportunities were technology, social and cultural environment, market togetherness and resources similarity, and competition among rival firms, while the threats consisted of potential entry of new competitors and the bargaining power of suppliers. The strategic position of PT Indofarma Global Medika in IE matrix was growing and developing. In the matrix space, the position was in the aggressive profile.In the SWOT matrix, the position was in the strategy of SO, WO, ST, WT interconnected. Alternative strategies of PT Indofarma Global Medika Jember branch weremarket penetration, market development, and product development. Keywords: SWOT Analysis, IE Matrix, Space Matrix, and SWOT Matrix.
PENGARUH LOKASI DAN BRAND IMAGE SERTA KUALITAS LAYANAN TERHADAP KEPUASAN PADA MAHASISWA FAKULTAS KEDOKTERAN UNIVERSITAS JEMBER Irmawati, Herliana; Yulisetiarini, Diah; Wulandari, Deasy
BISMA: Jurnal Bisnis dan Manajemen Vol 11 No 2 (2017)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v11i2.6309

Abstract

Abstract: The purpose of this study was to examine the effect of location, brand image, and service quality on student satisfaction in Universitas Jember. This was an explanatory research. Data were collected in December 2016. The study population was undergraduate students in the Faculty of Medicines, Universitas Jember. The Faculty of Medicines was selected because it had the largest number of registrants while the quota for the accepted students was very limited. The total number of the Faculty of Medicines’ students in 2015/2016 was 85 (eighty five). The sample consisted of 96 (ninety six) respondents because all undergraduate students batch 2015/2016 were used as the sample. Data were analyzed using multiple linear regression. Keywords: Location, Brand Image, Service Quality, and Satisfaction
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI ATTITUDINAL LOYALTY DAN BEHAVIORAL LOYALTY PADA NASABAH PERBANKAN SYARIAH Wulandari, Deasy
IQTISHODUNA IQTISHODUNA (Vol 8 No 2
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.486 KB) | DOI: 10.18860/iq.v0i0.2125

Abstract

Bank Muammalat Indonesia (BMI) as a leading banking in the syariah system should improve their service quality to the customers and know the customers based brand equity to keep their loyalty and competitive advantages. This research is held to test the influences service quality and brand equity toward the customers loyalty. SEM is used as the technic of analysis. The five hypothesis proposed is accepted. The management should give time more to value every single indicator variable in order to keep and improve the customer loyalty.  
RESPON KONSUMEN TERHADAP KINERJA BAURAN PEMASARAN JASA PADA HOTEL BINTANG MULIA DIJEMBER Deasy Wulandari
RELASI : JURNAL EKONOMI Vol 15 (2012)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i0.33

Abstract

The stars-hote/s seryices in Jember are very competitive. They offer different interestingseryices to attract the customers. The hotel management should give more attention to theperformance of seryices marketing mix in order to be the bes/ one and have the loyalcusfomers. This research is done to analyze the performance of servlces marketing suchas product, price, place, promotion, process. personnel and physical evidence of BintangMulia Hotel in Jember. The descriptive analysis rs used as the method of the research.The management hotel should observe each variable in the services marketing mixespecially for the product, price and promotion.
PERSEPSI NASABAH TERHADAP IMPLEMENTASI EXPERIENTIAL MARKETING PERBANKAN SYARIAH Deasy Wulandari
UNEJ e-Proceeding Seminar Nasional Ekonomi dan Bisnis (SNAPER-EBIS 2017) Fakultas Ekonomi dan Bisnis Universitas Jembe
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Tujuan penelitian ini adalah untuk mendeskripsikan persepsi nasabah terhadap implementasi experiential marketing perbankan syariah. Pendekatan yang dilakukan dalam penelitian ini menggunakan pendekatan penelitian kualitatif. Penggalian data dilakukan dengan menggunakan focus group discussion (FGD) yang melibatkan pimpinan dan karyawan perbankan syariah. Penggalian data juga dilakukan melalui wawancara langsung terhadap informan penelitian yaitu nasabah perbankan syariah. Hasil penelitian dideskripsikan secara umum bahwa implementasi experiential marketing menurut persespsi nasabah perbankan syariah sudah cukup baik meskipun ada beberapa faktor yang belum optimal dalam pelaksanaannya. Optimalisasi implementasi experiential marketing harus segera ditingkatkan sehingga diharapkan loyalitas nasabah menjadi kategori premium loyalty.
MODEL DISTRIBUSI MENUJU PASAR INTERNASIONAL INDUSTRI KREATIF KULINER KABUPATEN JEMBER Hari Sukarno; Deasy Wulandari; Susanti Prasetiyaningtiyas; Khanifatul Khusna; Salma Fauziyyah
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 1 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i1.7135

Abstract

Jumlah UKM yang menuju pasar internasional di Kabupaten Jember kurang lebih hanya 1% sehingga dibutuhkan penelitian terhadap problematika tersebut. Tujuan penelitian ini adalah untuk merumuskan model distribusi industri kreatif bidang kuliner menuju pasar internasional. Jenis penelitian menggunakan penelitian kuantitatif-eksploratif. analisis data menggunakan AHP dan analisis Diagram Tulang Ikan (Fishbone Diagram). Hasil penelitian ini yaitu terdapat beberapa permasalahan dalam rangka menuju pasar internasional pada UKM kuliner yang diwakili oleh UKM Bakso Klenger. UKM Bakso Klenger telah teridentifikasi berdasarkan AHP dan FGD dengan para ahli. selanjutnya ditemukan beberapa penyebab permasalahan menuju pasar internasional menggunakan diagram tulang ikan. Permasalahan utama untuk menuju pasar internasional pada UKM Bakso Klenger adalah pada teknologinya, baik itu dari segi Sumber Daya Manusia (SDM), Material, dan Metodenya. Model distribusi yang sesuai dengan UKM bidang kuliner yaitu fokus akan maksimalisasi penggunaan teknologi pada berbagai aspek perusahaan meliputi manajemen SDM, material, dan metodenya.
Co-Authors Abdul Muhsyi Adinda Janatri Arifah Agus Priyono Ahsin, Ahmad Alif Mirzania Alvan Sidiq Asbullah Ariyanti, Rini Ashary, Lukman Devy Kristiningrum Diah Yulisetiarini Dimas Khurniawan Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwi Wahyudi Ekawindy, Mareta Putri Elok Sri Utami Fajar Wahyu Prianto Febri Sharenda Akbar Hari Sukarno Ika Barokah Suryaningsih Imam Suroso Irmawati, Herliana Istikomah Ketut Indraningrat Khanifatul Khusna Lidia, Devi Lilik Farida Mahardiyanto, Agus Mochammad Farid Afandi Moh Lukman Syaifulloh Moh. Adenan Mohammad Dimyati N. Ari Subagio Naqiyya, Nihal Rannan Nisa, Silfiana Noviasari, Rifka Arinda Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Priyanto, Fajar R. Khaleed, Syafiq Yazid Ririn Irmadariyani Riskiyana Ulfa RR. Ella Evrita Hestiandari Salampessy, Haris Salma Fauziyyah Sarwedi Sarwedi Subagio, Ari Suparman Suparman Susanti Prasetiyaningtiyas Tatok Endhiarto Umi Cholifah Utami, Mega Vivi Arsita Wulandari Wahyu Prianto, Fajar