This paper presents semantic and symbolic analyzes of the concept of Islam Nusantara and how it evokes meaning and emotion to counter extremist and violent transnational movements, including al-Qaeda and ISIS, based on the Salafi-Wahhabi ideology. The paper is based on a religious, cultural, and political theme framework in two films produced by Nahdlatul Ulama (NU): The Blessing of Islam Nation (Oceans of Revelation: Islam as a Blessing for All Creation) and Launching the Film The Blessing Islam Nusantara. The first is based on elements of Sufism, Javanese and some other Indonesian cultures to build a vision of Islam which directly opposes the hard and non-violent Salafi-Wahhabi extremist. The latter promoted the film and the potential of the Ansor (NU) youth organization to combat extremism and terrorism. Theoretically, I rely on the insight by Goffman's observations of "framing" and "reframing" and Sperber's demonstration that symbolization is one of the cognitive processes that awaken and simultaneously communicate meaning and emotion.
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