Journal of Islamic Economics and Finance
Vol. 2 No. 3 (2024): Agustus: Journal of Islamic Economics and Finance

Pengaruh Bauran Ritel pada Keputusan Pembelian Konsumen dalam Berbelanja di Super Market Mai Mart Kota Bima

Imelda Elizabeth Belseran (Unknown)
Ismunandar Ismunandar (Unknown)
Sri Ernawati (Unknown)

Article Info

Publish Date
31 Jul 2024

Abstract

This research aims to determine the influence of retail mix variables on purchasing decisions at Mai Mart Supermarket, Bima City. The sample for this research is between 30 and 500. So the number of samples in this research is 50 people with a Rurposive Sampling sampling technique, namely a data source sampling technique with certain considerations. Considering the limited number of consumers who shop at the Maimart Supermarket in Bima City. The data processing method uses multiple linear regression and the T test. The results of this research state that the Retail Mix variable does not have a significant effect on purchasing decisions at the Mai Mart supermarket in Bima City.

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Journal Info
Journal of Islamic Economics and Finance
Website

Abbrev

JUREKSI

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

bidang Ilmu Manajemen dan Ekonomi Syariah. ekonomi Islam, keuangan publik Islam, keuangan Islam, akuntansi Islam, etika bisnis Islam, perbankan Islam, asuransi Islam, pemikiran ekonomi Islam, manajemen sumber daya manusia Islam, keuangan mikro Islam, ekonomi pembangunan Islam, Ekonomi moneter Islam, ...