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All Journal Journal of Islamic Economics and Finance
Imelda Elizabeth Belseran
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Bauran Ritel pada Keputusan Pembelian Konsumen dalam Berbelanja di Super Market Mai Mart Kota Bima Imelda Elizabeth Belseran; Ismunandar Ismunandar; Sri Ernawati
Journal of Islamic Economics and Finance Vol. 2 No. 3 (2024): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i3.1628

Abstract

This research aims to determine the influence of retail mix variables on purchasing decisions at Mai Mart Supermarket, Bima City. The sample for this research is between 30 and 500. So the number of samples in this research is 50 people with a Rurposive Sampling sampling technique, namely a data source sampling technique with certain considerations. Considering the limited number of consumers who shop at the Maimart Supermarket in Bima City. The data processing method uses multiple linear regression and the T test. The results of this research state that the Retail Mix variable does not have a significant effect on purchasing decisions at the Mai Mart supermarket in Bima City.
Co-Authors Ismunandar Sri Ernawati