Eksplorasi Makna Dan Nilai Sosial Pada Perilaku Konsumen Non Muslim Dalam Berburu Takjil Di Bulan Ramadhan : Studi Kasus Di Kota Medan

Dewi Nuriani Balqissyah
Debi Ester Claudia Siregar
Amnah Khairani
Azizah Heriyani Erizal
Cici Paranita Sipangkar
Serina Br Sembiring
GloriaWiryajaya
Wisnu Rayhan Adhitya

Intellektika: Jurnal Ilmiah Mahasiswa
Vol. 2 No. 4 (2024): Juli : Jurnal Ilmiah Mahasiswa

This research explores the meaning and social value of non-Muslim consumer behavior in hunting takjil during Ramadan in Medan City. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results collected amounted to 35 sets (Respondents) from 7 different locations where the results showed that non-Muslim consumers showed tolerance, openness, and mutual respect for Muslims. They participate in Ramadan traditions and understand the associated social values. Factors that encourage non-Muslims to hunt for takjil include culinary curiosity, the vibrant atmosphere of Ramadan, and support from Muslims. Takjil hunting also reflects the values of tolerance, togetherness and sharing. The month of Ramadan brings changes in the consumption habits of non-Muslims, with positive impacts in social and economic aspects.