Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol. 2 No. 1 (2024): Februari : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi

Pengaruh Inovasi, Kreativitas Dan Etika Bisnis Terhadap Bisnis Dalam Novel Gadis Kretek Karya Ratih Kumala

Satria Kamal (Unknown)
Muhammad Fajar Ramadan (Unknown)
Eva Dwi Kurniawan (Unknown)

Article Info

Publish Date
15 Dec 2023

Abstract

This research aims to find out and prove that innovation, creativity and business ethics are needed for business sustainability in the novel Gadis Kretek by Ratih Kumala. The method used is a qualitative method with a descriptive approach based on the novel Gadis Kretek by Ratih Kumala. The results of this research are about the importance of innovation, creativity and business ethics in business sustainability as well as the importance of making business innovations that can keep up with current developments.

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Journal Info
Riset Ilmu Manajemen Bisnis dan Akuntansi
Website

Abbrev

Rimba

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...