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All Journal Riset Ilmu Manajemen Bisnis dan Akuntansi
Muhammad Fajar Ramadan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Inovasi, Kreativitas Dan Etika Bisnis Terhadap Bisnis Dalam Novel Gadis Kretek Karya Ratih Kumala Satria Kamal; Muhammad Fajar Ramadan; Eva Dwi Kurniawan
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 1 (2024): Februari : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i1.565

Abstract

This research aims to find out and prove that innovation, creativity and business ethics are needed for business sustainability in the novel Gadis Kretek by Ratih Kumala. The method used is a qualitative method with a descriptive approach based on the novel Gadis Kretek by Ratih Kumala. The results of this research are about the importance of innovation, creativity and business ethics in business sustainability as well as the importance of making business innovations that can keep up with current developments.
Co-Authors Eva Dwi Kurniawan Satria Kamal