Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol. 2 No. 3 (2024): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi

Analisis Evaluasi Kualitas Pelayanan di K3 Mart Graha Pena Surabaya: Pengalaman Konsumen

Annisa Septi Amaliyah (Unknown)
Melinda Rosilawati (Unknown)
Eli Masnawati (Unknown)



Article Info

Publish Date
23 Jul 2024

Abstract

K3 Mart is a minimarket that markets various kinds of Korean products and from other countries as well as MSME products with a lifestyle theme. The products marketed at the minimarket are halal products. This research was conducted with the aim of finding out the quality of service provided by employee staff to consumers based on the consumer's experience after visiting. This research is qualitative research with a focus on analyzing consumer experiences regarding service quality. This research uses descriptive research. The research method used is a qualitative method with interview and observation data collection techniques. The indicators used in this research are physical evidence, reliability, empathy, responsiveness and assurance. The research results show that the five indicators have been well implicated by business owners and staff employees. Even though it is considered quite good, the business owner and staff are still trying to improve the quality of service at K3 Mart Graha Pena.

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Journal Info

Abbrev

Rimba

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...