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All Journal Riset Ilmu Manajemen Bisnis dan Akuntansi
Melinda Rosilawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Evaluasi Kualitas Pelayanan di K3 Mart Graha Pena Surabaya: Pengalaman Konsumen Annisa Septi Amaliyah; Melinda Rosilawati; Eli Masnawati
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 3 (2024): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i3.1114

Abstract

K3 Mart is a minimarket that markets various kinds of Korean products and from other countries as well as MSME products with a lifestyle theme. The products marketed at the minimarket are halal products. This research was conducted with the aim of finding out the quality of service provided by employee staff to consumers based on the consumer's experience after visiting. This research is qualitative research with a focus on analyzing consumer experiences regarding service quality. This research uses descriptive research. The research method used is a qualitative method with interview and observation data collection techniques. The indicators used in this research are physical evidence, reliability, empathy, responsiveness and assurance. The research results show that the five indicators have been well implicated by business owners and staff employees. Even though it is considered quite good, the business owner and staff are still trying to improve the quality of service at K3 Mart Graha Pena.
Analisis Electronic Word of Mouth dalam Pembelian Produk di Social Commerce TikTok Shop Melinda Rosilawati; Annisa Septi Amaliyah; Eli Masnawati
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 3 (2024): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i3.1136

Abstract

TikTok Shop is one of the most popular social commerce for Indonesian people to make product purchase transactions. Advertising on TikTok Shop social commerce is inseparable from Electronic Word of Mouth (e-WOM). In today's era, e-WOM is considered as one of the important aspects that influences online shopping activities. This study aims to determine the effect of e-WOM on consumers in purchasing products on TikTok Shop social commerce. The type of research used is qualitative with a descriptive method in order to obtain an explanation of the phenomenon of e-WOM. The data collection technique was carried out by interviewing respondents who were the samples in this study. The sample in this study used a purposive sampling technique. There are three indicators that are used to assess e-WOM, namely intensity, consumer opinion, and content. The results of these three indicators show that e-WOM has been implemented well as a consideration for consumers in deciding to purchase products on TikTok Shop. This is expected to be a reference for sellers on TikTok Shop to always create marketing strategies by utilizing e-WOM.
Co-Authors Annisa Septi Amaliyah Eli Masnawati