Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce

Pengaruh Cita Rasa Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Warung Makan Soto Betawi

Elsa Anggraeni Piliyanto (Unknown)
Hadita Hadita (Unknown)



Article Info

Publish Date
20 Dec 2023

Abstract

The purpose of this study was to ascertain the variables that typically have an effect on customer satisfaction at Soto Betawi Food Warungs as well as the relationship between taste and service quality and customer satisfaction at Soto Betawi Food Stalls. This study is quantitative in nature. The purposive location method is utilized in this research strategy. The accidental sampling method of 71 respondents is used to determine the number of respondents using the Non Propability Sampling method. Questionnaires, observation, and data processing techniques like editing, scoring, and tabulation are used to gather information. The information examination utilized is inferential/measurable investigation including various straight relapse line examination, relapse line change investigation, F test, different coefficient of assurance, T test, viability of relapse lines, and standard blunders of assessments. At Warung Makan Soto Betawi, the findings indicate that both the variables of taste and service quality have a significant impact on customer satisfaction.

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Journal Info

Abbrev

Digital

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi ...