Pengaruh Customer Experience, Ease Of Use Terhadap Intention to Reuse Application melalui Customer Satisfaction pada Pengguna Layanan Pengantar Makanan Go-Food di Yogyakarta (Penelitian Kasus pada Pengguna Go-Food di Daerah Istimewa Yogyakarta)

Sadewa, Alex Fitrianta
Udayana, Ida Bagus Nyoman
Cahyani, Putri Dwi

EKONOMIS : Journal of Economics and Business
Vol 8, No 1 (2024): Maret

This study aims to examine the effect of customer experience, ease of use on intention to reuse applications through customer satisfaction in users of Go-Food food delivery services. The method in this study uses a quantitative method and has a population of Yogyakarta people who use Go-Food services, with a total sample of 106 respondents. The analytical method used is IBM SPSS Statistics 25. The results show that customer experience has a positive and significant effect on customer satisfaction. Then ease of use has a positive and significant effect on customer satisfaction. The customer experience variable has a positive and significant effect on intention to reuse applications. Furthermore, the variable ease of use has a positive and significant effect on the intention to reuse application. And customer satisfaction has a positive and significant effect on the intention to reuse application.