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THE INFLUENCE OF HEDONIC SHOPPING VALUE, WEB INFORMATIVNESS, WEB ENTERTAINMENT ON E-LOYALTY WITH E-SATISFACTION AS A MEDIATION ON TOKOPEDIA Nyoman Udayana, Ida Bagus; Ningrum, Nonik Kusuma; Andriani, Ellyta Liska
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2202

Abstract

This research was conducted with in order to identify and analyze the factors that influence loyalty Tokopedia users of online shopping services. With several related variables in this research are hedonic shopping value, web informativeness, web entertainmnet, e-satisfaction, and e-loyalty as dependent variables. The population of this research is tokopedia users, with a sample of 100 tokopedia users. Data collection was done by using a questionnaire method. The test result in this study are that hedonic shopping value has positive effect on e-satisfation, wen informativeness and web entertainmnet have a positive effect on e-satisfaction, and E-Satisfaction has positive effect on E-Loyalty. Which Means that hypothesis testing is accepted. Keyword : Hedonic Shopping Value; Web Informativeness; Web Entertainmnet; E-Satisfaction; E-Loyalty
PENGARUH KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP SIKAP DALAM PENGGUNAAN SISTEM APLIKASI DENGAN KEMUDAHAN PENGGUNAAN SEBAGAI VARIABEL INTERVENING PADA JASA TRANSPORTASI ONLINE (GOJEK) DI YOGYAKARTA Putri Aprilia Isnaini; Ida Bagus Nyoman Udayana
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 27 No 2 (2019): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.737 KB) | DOI: 10.32477/jkb.v27i2.55

Abstract

This writing is done to determine the effect of information quality and service quality on attitudes in the use of application systems with the ease of use of the system as an intervining variable in online transportation services (gojek) in Yogyakarta. The sample in this study is customers who use online motorcycle transportation services in Yogyakarta. The sampling technique uses accidental sampling technique. Data collection is done by distributing online questionnaires through the Goegle form and distributed with social media such as WhatsApp and Instagram on a 1-4 scale to measure 4 indicators. The results of this study show 1) the quality of information affects the ease of use, 2) the quality of service affects the ease of use, 3) the quality of information influences attitudes in use, 4) the quality of services does not affect attitudes in use, and 5) ease of use attitude in use.
MEMBANGUN PURCHASE INTENTION MELALUI TRUST PADA APLIKASI BUKALAPAK.COM (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SARJANAWIYATA TAMANSISWA) Hanifia Rahma Wulandari; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
JEMMA (Journal of Economic, Management and Accounting) Vol 4, No 1 (2021): Maret 2021
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v4i1.632

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui (1) pengaruh reputation terhadap trust, (2) pengaruh risk terhadap trust, (3) pengaruh perceived ease of use terhadap trust, (4) pengaruh trust terhadap purchase intention. Sampel dalam penelitian ini adalah 120 mahasiswa/mahasiswi Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta pengguna aplikasi Bukalapak.com. Metode pengumpulan data menggunakan metode kuesioner melalui google form dan dibagikan menggunakan teknik purposive sampling. Dalam penelitian ini digunakan uji kualitas data, uji asumsi klasik (uji normalitas, uji multikolinearitas, dan uji heterokedastisitas), analisis regresi linier berganda dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa reputation berpengaruh positif terhadap trust; risk berpangaruh positif terhadap trust; perceived ease of use berpengaruh positif terhadap trust; dan trust berpengaruh positif terhadap purchase intention.Kata kunci: Bukalapak.com, reputation, risk, perceived ease of use, trust, purchase intention.AbstractThis study aims to determine (1) the effect of reputation on trust, (2) the effect of risk on trust, (3) the effect of perceived ease of use on trust, (4) the effect of trust on purchase intention. The sample in this study were 120 students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa Yogyakarta who used Bukalapak.com application. The data collection method used a questionnaire method via google form and distributed using purposive sampling technique. This research used data quality test, classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis and hypothesis testing. The results of this study indicate that reputation has a positive effect on trust; risk has a positive effect on trust; perceived ease of use has a positive effect on trust; and trust has a positive effect on purchase intention.Keywords: Bukalapak.com, reputation, risk, perceived ease of use, trust, purchase intention.
PENGARUH DESAIN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUASAN PEMBELIAN LAPTOP ASUS Cici Chintia Putri; IBN Udayana
MANAJEMEN DEWANTARA Vol 1 No 1 (2017): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (756.672 KB) | DOI: 10.26460/md.v1i1.52

Abstract

Tujuan penelitan ini adalah untuk menganalisis pengaruhKemampuan Komunikasi Pemasaran Terpadu, TeknologiInformasi dan Komunikasi dan Adopsi Efektivitas Kampanye diKinerja Pemasaran di Perusahaan Kerajinan khususnya diYogyakarta.Penelitian ini menggunakan sumber data premier denganmenyebarkan kuesioner dan wawancara langsung dengan pihakyang terkait. Uji instrumen dalam penelitian ini menggunakan UjiValiditas dan Uji reliabilitas. Penelitian ini menggunakan dataanalisis Klasik Uji Asumsi, Uji Regresi, t signifikan, f dan KoefisienDeterminasi Uji.Hasil penelitian menunjukkan bahwa pengaruh IntegratedMarketing Communication Kemampuan, Teknologi Informasi danKomunikasi Adopsi, dan Efektivitas Kampanye secara bersamaanuntuk Kinerja Pemasaran ditunjukkan oleh nilai Adjusted RSquare sebesar 0,843. Artinya, 84,3% Kinerja Pemasarandipengaruhi oleh Kemampuan Komunikasi Pemasaran Terpadu,Teknologi Informasi dan Komunikasi Adopsi, dan EfektivitasKampanye.Kata Kunci:Integrated Marketing Communication Kemampuan, Teknologi Informasi danKomunikasi Adopsi, Kampanye dan Pemasaran Kinerja Efektivitas
PENGARUH TRUST, STORE IMAGE, DAN PERCEIVED RISK, TERHADAP PURCHASE INTENTION ONLINE SHOP Dwi Narko; IBN Udayana
MANAJEMEN DEWANTARA Vol 1 No 2 (2017): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.405 KB) | DOI: 10.26460/md.v1i2.1678

Abstract

This study aimed to determine the effect of trust, store image and perceived risk for purchase intentions online shop. The research was conducted by distributing the questionnaires as the primary data directly on site. The samples in this research were 100 people, Data analysis techniques used to answer the hypothesis is multiple regression. The results of this study indicate that: (1) trust has a significant positive effect on purchase intention online shop. This is evidenced by the results of t test statistics for trust variables obtained t count value of 2.273 greater than t table 1.985 with significance of 0.025 smaller than 0.05; (2) store image has a significant positive effect on purchase intention online shop. This is evidenced by statistical results t test for store image variables obtained t count value of 3.708 is greater than t table 1.985 with a significance of 0.000 smaller than 0.05; (3) perceived risk negatively affects the purchase intention of online shop. This is evidenced by the statistical test value of t arithmetic of -0.400 is smaller than t table 1.985 with significance of 0.690 greater than 0.05
PENGARUH TRUST, SERVICE QUALITY, RELATIONSHIP SATISFICATION, EXPERIENCE QUALITY, TERHADAP LOYALITAS NASABAH BANK NEGARA INDONESIA PADA MAHASIWA FAKULTAS EKONOMI UST YOGYAKARTA Sukma Nur Annisa; IBN Udayana
MANAJEMEN DEWANTARA Vol 2 No 1 (2018): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (817.631 KB) | DOI: 10.26460/md.v2i1.2752

Abstract

This study was conducted to determine the effect of trust, service quality, relationship satisfication, experience quality on customer loyalty Bank Negara Indonesia in Yogyakarta UST Faculty of Economics. This research was conducted at the faculty of economics UST Yogyakarta, samples taken as many as 120 people with accidental sampling method.The data collection is done by distributing questionnaires using a scale of 1-10 points to measure 22 indicators. The results of this study indicate the results for the variable trusts positive effect on loyalty, service quality positive effect on loyalty, relationship satisfication no effect on loyalty, and quality experience no effect on loyalty. For the determination of the results of this test is 13.8% on loyalty.
PENGARUH ALTRUISM, PERCEIVED EASE OF USE, DAN REPUTATION TERHADAP ONLINE REPURCHASING INTENTION PADA TRANSPORTASI GO-JEK Trianti Prihartini; IBN Nyoman Udayana
MANAJEMEN DEWANTARA Vol 2 No 2 (2018): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.015 KB) | DOI: 10.26460/md.v2i2.3155

Abstract

Online repurchasing intention is important because it can increase company profit. The study was conducted to determine the effect of altruism, perceived ease of use, reputation on online repurchasing intention in transportation GO-JEK.The research was conducted at the Yogyakarta, samples taken as many as 100 people with accidental sampling method. The data collection is done by distributing questionnaires using a scale of 1-10 points to measure 16 indicators.The results of this study indicate the results for the variable altruism positive effect on online repurchasing intention, perceived ease of use positive effect on online repurchasing intention, reputation positive on online repurchasing intention. For the determinantion of the results of this test is 12,4% on online repurchasing intention.Keywords: altruism, perceived ease of use, reputation and online repurchasing intention.
Pengaruh Celebrity Endorser, Brand Image, Online Customer Review  Dan E-Trust Terhadap Keputusan Pembelian pada Marketplace Shopee Annisa Widilia Rahmawati; IBN Udayana; Bernadetta Diansepti Maharani
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 4 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1043.431 KB) | DOI: 10.47467/reslaj.v4i4.1055

Abstract

This study aims to determine (1) the influence of Celebrity Endorser on purchasing decisions (2) the effect of Brand Image on purchasing decisions (3) the influence of reviews on purchasing decisions (4) the effect of e-trust on purchasing decisions. The sample in this study amounted to 210 Generation Z respondents in D.I Yogyakarta who use the Shopee application. Data collection method using a questionnaire method using a sampling technique, namely non-probability sampling with purposive sampling technique. The reason for using the purposive sampling technique is because each sample has its own criteria that are in accordance with the phenomenon to be studied. The results showed (1) Partially Celebrity endorsers have no significant effect on purchasing decisions in the Shopee market place. (2) partially Brand Image has a significant effect on purchasing decisions in the Shopee market place. (3) partially Online customer reviews have no significant effect on purchasing decisions on the Shopee market place. (4) partially E-Trust has a significant effect on purchasing decisions on the Shopee market place. Keywords: Celebrity endorser, Brand Image, Online customer review, E-Trust, Shopee
Membangun Kepercayaan Konsumen untuk Meningkatkan Intensi Pembelian Ida Bagus Nyoman Udayana; Aria Pramana
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3039

Abstract

The aim of this research is to examine how to build consumer trust to increase purchase intention in the case study of the SoWellShop online store through testing the effect of ability, benevolence of business and integrity  on customer trust and testing the effect of customer trust on purchase intention. The sampling method is non-probability, and the sampling technique uses purposive sampling. Data collected through questionnaires given to 100 respondents. The data  analysis uses regression.. The results show that: 1) ability, benevolence of business, and integrity have    a significant and positive effect on customer trust, 2) the customer trust has a significant and positive effect on the purchase intention variable.https://doi.org/10.26905/jmdk.v7i2.3039 
THE FACTORS WHICH INFLUENCE THE RELATIONSHIP BETWEEN A NETWORK’S SYNERGIZING CAPABILITY AND THE INCREASE IN A SALESPERSON’S PERFORMANCE Ida Bagus Nyoman Udayana; Naili Farida
Journal of Indonesian Economy and Business (JIEB) Vol 34, No 2 (2019): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.29221

Abstract

Introduction: This research aims to explore the concept of customer networks in the context of sales. A research model is proposed to explain how a salesperson’s performance is increased by synergizing the network. Background Problems: There are inconsistent research findings on the relationship between adaptive selling and salespeople’s performance. The proposed research question is whether adaptive selling has an effect on a salesperson’s performance through his/her customer networking capability or not? Novelty: the novelty of this research is the analysis of the capabilities of customer networking, based on information sharing, promotion sharing, and knowledge sharing. Research Methods: This research involved 266 salespeople from the soft drinks’ industry. The hypotheses were tested using structural equation modeling. Findings: The results of the study show that adaptive selling is able to increase a salesperson’s performance through their customer networking capability. The customer’s order quality, adaptive selling and communication quality have significant positive effects on the capability of the customer network. Furthermore, the customer’s order quality, retention, and communication quality have significant positive impacts on the salesperson’s performance. The variable which has the most influence on the increase in the salesperson’s performance is communication quality. Conclusion: This study concludes that the ability of the customer networking capability to link between adaptive selling and the salesperson’s performance is real. Additionally, the quality of the customer’s orders, retention and the quality of their communications give significant positive effects to a salesperson’s performance. Therefore, companies should pay special attention to the salespeople who perform best, particularly those who can broaden new networking customers.
Co-Authors Abdurrahman Abdurrahman Ade Yogi Ferawan Adeliani, Wulan Adia Adi Prabowo Aditya Julita Sari Adriana Winarti Agung, M Riziq Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahya Agus Setiawan Ahmad Algi Saputra Ahmadi Sulaiman Akhmad Rajabiyanor Aldri Afrianata Alifia Lintang Dharmanisa Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Andykiawan Ega Dangga Anis Aprillia Sari Anis Marjukah Anis Marjukah Annisa Widilia Rahmawati Ardi Gusmawan Aria Pramana Atma Fadna Rinaja Aulia Melani, Shava Riftika Ayang, Anias Ina Aprilia Azizah, Bilqis Putri Bakti, Mahdanito Fadzika Bayu Aprilianto Bernadetta Dia Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bilqis Putri Azizah Brian Luyzh Fernando Giri Budiarno Budiarno Cici Chintia Putri Danang Ramadhan Dedek Susanto, Dedek Devi Nurchasanah Dhevia Halimah Ramadhani Diansepti Maharani, Bernadetta Dionisius Dominikus Daud Carvallo Domi Kirana Dona Fitriani Dwi Iskandar Mizan Dwi Narko E. Budi Setiawan Eko Bagus Widakdhono Eko Bagus Widakdhono Ellyta Liska Andriani Eva Latifatul Haziza Evanjeli, Laurensia Aptik Evi Zulfia Fadhilla Ajeng Aqdella Fatma, Tyas Frega Fauzi, Muhamad Ardan Febriani Wahyu Saputri feri irawan Fery Budi Setiawan Flavianus Yoga Tridandy Chandra Fransizka Ayu Kristiani Gadang Raharja Galih Kristian Gunawan, Elvender Hanafi, Faturrahman Hanifia Rahma Wulandari Hartati Dwi Nawastuty Hatmanti Hutami, Lusia Tria Henny Welsa Herli Qwen Sofana A Herli Qwen Sofana A Herniwati, Titisari Hutami, Lusia Tria Hatmanti Hutami, Lusia Tria Hatmanti Hutami Ida Ayu Purnama, Ida Ayu Ida Bagus Udayana Putra Ilya Nafilah Indriani, Novita Indriyana Septiani Irma Nursafitri Ismi Suaidi Isna, Kadek Isnaini, Putri Aprilia Julinha Betty Guterres Riu Kadek Isna Khunaini, Muhammad Romadon Komang Adi Kurniawan Saputra Kristian, Galih Lasmiani, Lasmiani Laurensia Aptik Evanjeli LTH Hutami LTH Hutami Lusia Tria Hatmanti Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Utami M Riziq Agung M. Arif Mutawakil M. Rasyid Ridho Maharani, Bernadetta Dian Maharani, Bernadetta Diansepti Marchellino Ronaldo Sae Masytohannum Nasution Mohammad Arief Baehaqi Muhammad Affidianto Arrusda Muhammad Hafizh Ryananda Muhammad Isrok Muinah Fadhilah, Muinah Mujino Mujino Mutiara, Thoriq Abdillah Nadia Nurrahmah Sari Naili Farida Natalia Dewi Fendal Niken Mayrenda Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nova Sari Dewi Nugraha, Tommy Wiguna Nurafina, Aulia Nurseto, Bangkit Adhe Nurseto Oktavia Saputri Patria Gantara Perkasa, Duta Pingky Octavian Pramestyi Utami Pramestyi Utami Putra, Ida Bagus Gede Parama Putri Aprilia Isnaini Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Rahmah Esti Utami Ratri Pangastuti Regi Tuska Rejeki Sekar Dwifa Rendi Ajib Dhiastama Reza, Ceva Faza Riska Ermawati Riska Ernawati Rizqi Rukmana Putri Roki Satria Jaya Rudi Kurniawan Sadewa, Alex Fitrianta Sandika Purnama Putri Selfi Dayanti Sukma Nur Annisa Syamsul Hadi Syamsul Hadi Taiso, Theresia Irene Tommy Wiguna Nugraha Tri Nurdiyanto Tria Hatmanti Hutami Trianti Prihartini Tyas Frega Fatma Ulfan Vivin Yuwansa Wahyu Ajisakti Ramdhan Wahyu Goesty Perdana Wahyu Widiya Ningsih Wayan Deni Ardane Wilfridus Nong Panggo Pati Willy Pebriana Chandra Kirana Yuli Endar Yani Yusup, Ariska Maulana Zidan, Muhammad