Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT)
Vol. 3 No. 4 (2023): October: Journal of Humanities, Social Science, Public Administration and Manag

LANGUAGE FUNCTION IN KFC ADVERTISEMENT’S VIDEO

Astari, Dewa Ayu Berlian Trinanda (Unknown)



Article Info

Publish Date
02 Feb 2024

Abstract

This study aimed to analyse the type oflanguage functions communicated in KFCadvertisements video, as well as the sentence types used to convey those language functions. A descriptive qualitative method was performed on the data todescribe the language functions and sentence types. The study also used of a quantitative method to highlight and illustrate the occurrences of language function types and sentence types. The data was collected through observation method. This investigation used two theories to achieve its objectives. Theory by Jakobson (1980) used to analysed the types of language function, contrasted with the theory by Quirk and Greenbaum's (1990) which was used to analysis of the sentence types employed to present those language functions. As the result, the KFCadvertisements video had 31 utterances contained language functions in KFC advertisements video. There were referential functions, emotive functions, conative functions, phatic functions, metalingual functions, and poetic functions.

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Journal Info

Abbrev

husocpument

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Journal Husocpument a scientific journal in Humanities, Social Science, Public Administration and Management containing the scientific literature on studies of pure and applied research in Humanities, Social Science, Public Administration and Management science and public review of the development ...