Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT)
Astari, Dewa Ayu Berlian Trinanda
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
LANGUAGE FUNCTION IN KFC ADVERTISEMENT’S VIDEO Astari, Dewa Ayu Berlian Trinanda
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 3 No. 4 (2023): October: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v3i4.291

Abstract

This study aimed to analyse the type oflanguage functions communicated in KFCadvertisements video, as well as the sentence types used to convey those language functions. A descriptive qualitative method was performed on the data todescribe the language functions and sentence types. The study also used of a quantitative method to highlight and illustrate the occurrences of language function types and sentence types. The data was collected through observation method. This investigation used two theories to achieve its objectives. Theory by Jakobson (1980) used to analysed the types of language function, contrasted with the theory by Quirk and Greenbaum's (1990) which was used to analysis of the sentence types employed to present those language functions. As the result, the KFCadvertisements video had 31 utterances contained language functions in KFC advertisements video. There were referential functions, emotive functions, conative functions, phatic functions, metalingual functions, and poetic functions.
Co-Authors