ELTALL: English Language Teaching, Applied Linguistic and Literature
Vol. 3 No. 2 (2022)

Revealing the Philosophy of Starbucks Logo: Semiotic Analysis

Sihombing, Lambok Hermanto (Unknown)
Lestari, Puji (Unknown)

Article Info

Publish Date
27 Sep 2022

Abstract

Starbucks is among the most recognizable coffee shops in Indonesia. People will recognize Starbucks by looking at the logo on the cup. The logo is essential in conveying the company's image and impression to customers. A brand's logo represents its identity. This study seeks to elucidate the idea behind the Starbucks logo. This research utilizes a qualitative approach. To assist researchers with their analysis, the Semiotics method and the Representation theory from Stuart Hall are implemented in this research. The result indicates that the Starbucks logo reminds us to be good to people and the world. 

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Journal Info
ELTALL: English Language Teaching, Applied Linguistic and Literature
Website

Abbrev

eltall

Publisher

Institut Agama Islam Negeri Ponorogo

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

ELTALL (English Language Teaching , Applied Linguistics and Literature) is a peer-reviewed professional journal with the editorial board of scholars mainly in applied linguistics, literature, and English language teaching (ELT). It is published by the English Department of Tarbiyah and Teachers ...