Proceeding International Seminar of Islamic Studies
INSIS 6 (February 2024)

THE INFLUENCE OF MARKETING MIX ON CUSTOMER LOYALTY TOWARDS MUDHARABAH SAVINGS OF SHARIA COMMERCIAL BANK IN INDONESIA

Pasaribu, Fajar (Unknown)
Pasaribu, Mhd Hasan (Unknown)

Article Info

Publish Date
15 Sep 2024

Abstract

This study aims to empirically prove the influence of marketing mix seen from product, price, place, promotion on customer loyalty at Bank Syariah Indonesia Medan Branch. The sampling technique uses purposive sampling totaling 150 people. Furthermore, the data collection technique used is a questionnaire. While the data analysis technique uses multiple linear regression. The results of this study show that the marketing mix seen from product and place has a significant influence on customer loyalty while price and promotion do not have a significant effect on customer loyalty.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Proceeding International Seminar of Islamic Studies
Website

Abbrev

insis

Publisher

Universitas Muhammadiyah Sumatera Utara

Subject

Religion Arts Astronomy Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

Description

Proceeding International Seminar of Islamic Studies, published by the Faculty of Islamic Religion, University of Muhammadiyah Sumatera Utara (UMSU), Medan, Indonesia, which includes articles on the scientific research field of Islamic studies and Islamic education, Islamic law, and Islamic ...