JURNAL ILMIAH PENELITIAN MAHASISWA
Vol 2 No 4 (2024): Agustus

PENGARUH HARGA DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO INICAKE BROWNIES

Siti Aisyah (Unknown)
Uus Mohammad Darul Fadli (Unknown)

Article Info

Publish Date
12 Jul 2024

Abstract

The competition in the culinary brownies business is getting tougher for it requires a special strategy so that consumers still decide to buy inicake brownie. The study aims to analyze the influence of price and packaging on Inicake Brownis consumer purchasing decisions. The research method used is quantitative with data collection techniques through surveys. The data obtained is analyzed using double linear regression. Research results show that prices have a significant influence on purchasing decisions, while packaging has no significant impact. This means that consumers consider prices more than packaging in making purchasing decisions.

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Journal Info
JURNAL ILMIAH PENELITIAN MAHASISWA
Website

Abbrev

jipm

Publisher

CV Kampus Akademik Publising

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology

Description

JURNAL ILMIAH PENELITIAN MAHASISWA Merupakan platform publikasi jurnal Karya suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin Ilmu diantaranya yaitu: Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, ...