Journal of Community Service and Empowerment
Vol. 5 No. 2 (2024): August

Developing storytelling for tour guide to build global branding in Desa Wisata Jajar Gumregah

Wahyuningtyas, Dwi (Unknown)
Hamidah, Nuriyatul (Unknown)
Sumarno, Wahyu Kyestiati (Unknown)
Yurenaudia, Azzahra (Unknown)
Maharani, Dian Sasmitha Dwi (Unknown)
Trirahardjo, Muhammad Rizqy (Unknown)



Article Info

Publish Date
03 Aug 2024

Abstract

Trenggalek has more than 30 tourist villages that have been intensively built since 2020, including Desa Wisata Jajar Gumregah. This village was chosen as one of the 300 best tourism villages in Anugerah Desa Wisata (ADWI) 2023. This year, one of the tourist villages proposed by the Trenggalek government was Desa Wisata Jajar Gumregah. This tourist village has much potential for development, including cultural tourism. Cultural tourism in this tourist village can be developed into storynomics tourism. To develop storynomics tourism in Desa Wisata Jajar Gumregah, the community service team from UPN “Veteran” Jawa Timur then initiated and held a program called “Storytelling for Tour Guide” in Desa Wisata Jajar Gumregah, Trenggalek. The program was successfully held on the 25th – 26th of June 2023 at Pendopo Desa Wisata Jajar Gumregah, attended by around 35 participants. They came from diverse backgrounds, from senior high school to undergraduate level. The success was proven by the participation and involvement of the participants in the discussion sessions and the publications made. In the future, the improvement of the storytelling skills of tour guides can boost the tourism sector in the area.

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Journal Info

Abbrev

jcse

Publisher

Subject

Social Sciences Other

Description

This journal publishes articles on community service and empowerment results that are problem-solving, comprehensive, meaningful, and sustainable, with clear goals. Various community service and empowerment activities must have novelty (have innovation and creativity), so that they do not just ...