Jurnal Studi Komunikasi
Vol. 7 No. 3 (2023)

The rise of artificial intelligence as the future of Korean culture diplomacy

Ridha Nahdhiyah Alma Amaliyah (Universitas Muhammadiyah Yogyakarta)
Sidik Jatmika (Universitas Muhammadiyah Yogyakarta)
Surwandono (Universitas Muhammadiyah Yogyakarta)



Article Info

Publish Date
29 Nov 2023

Abstract

The COVID-19 pandemic ushered in a new era of technology, pushing everything online and necessitating human adaptation to computers. Industry 4.0 proved invaluable during this pandemic, with Artificial Intelligence (AI) emerging as a key player, particularly in the beloved South Korean music industry, which enjoys international acclaim. The pandemic played a significant role in the increased use of AI within the K-POP industry, with the emergence of the Aespa Girl Group being a pivotal moment in shaping a futuristic concept. This research aims to investigate the recent surge in AI usage as a futuristic K-Pop concept through a qualitative literature study method. This paper contends that AI has the potential to profoundly impact Korean cultural diplomacy, serving as a game-changing element in the realm of digital diplomacy. While AI has traditionally been applied in high-context scenarios, such as search engines or high-tech automotive control systems, its application in cultural contexts could propel South Korea's cultural diplomacy to unprecedented heights, rendering the concept difficult for other nations to replicate.

Copyrights © 2023






Journal Info

Abbrev

jsk

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive ...