International Journal of Applied Economics, Accounting and Management (IJAEAM)
Vol. 2 No. 2 (2024): March 2024

Evaluating the Influence of Social Media Advertising on E-Commerce Sales

Ilsha, Musani (Unknown)
Malviya, Chirag (Unknown)
Vidani, Jignesh (Unknown)

Article Info

Publish Date
05 Apr 2024

Abstract

Social media has become a value-adding marketing channel. With the significance of social media for online small businesses and the lack of understanding of this area, this study attempts to investigate the impact of social media marketing on the sales performance of such business. This research analysis the marketing through social media and its impact in E-Commerce sales.

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Journal Info
International Journal of Applied Economics, Accounting and Management (IJAEAM)
Website

Abbrev

ijaeam

Publisher

MULTITECH PUBLISHER

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The mission of the International Journal of Applied Economics, Accounting and Management (IJAEAM) is to enhance the dissemination of knowledge across the Applied business, accounting and management community. The key disciplines are e-business, general management, accounting, finance, international ...