Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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All Journal International Journal of Applied Economics, Accounting and Management (IJAEAM)
Ilsha, Musani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Evaluating the Influence of Social Media Advertising on E-Commerce Sales Ilsha, Musani; Malviya, Chirag; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 2 (2024): March 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i2.1247

Abstract

Social media has become a value-adding marketing channel. With the significance of social media for online small businesses and the lack of understanding of this area, this study attempts to investigate the impact of social media marketing on the sales performance of such business. This research analysis the marketing through social media and its impact in E-Commerce sales.
Co-Authors Malviya, Chirag Vidani, Jignesh