International Journal of Applied Economics, Accounting and Management (IJAEAM)
Vol. 2 No. 5 (2024): September 2024

The Influence of Product Quality, Brand Image and Promotion on Purchase Decisions for Hori LED Lights in Bogor City

Putri, Aisyah Astri (Unknown)
Andari, Titiek Tjahja (Unknown)
Samsuri (Unknown)

Article Info

Publish Date
10 Sep 2024

Abstract

This study aims to determine the effect of product quality, brand image and promotion on purchasing decisions for Hori LED lamps in the city of Bogor. The population in this study were consumers of Hori LED lamps, with a sampling technique using the method Proportional sampling so that 100 respondents were obtained using data analysis, namely multiple linear regression analysis. The results of the study indicate that simultaneously the quality of the product, brand image and promotion have a positive and significant effect on purchasing decisions, partially indicating that all independent variables of product quality, brand image and promotion have a positive and significant effect on purchasing decisions

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Journal Info
International Journal of Applied Economics, Accounting and Management (IJAEAM)
Website

Abbrev

ijaeam

Publisher

MULTITECH PUBLISHER

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The mission of the International Journal of Applied Economics, Accounting and Management (IJAEAM) is to enhance the dissemination of knowledge across the Applied business, accounting and management community. The key disciplines are e-business, general management, accounting, finance, international ...