Tingkat kepuasan konsumen dalam belanja di Ayam Penyet Surabaya: Pengaruh label halal, kualitas pelayanan Islami, dan atmosfer toko

Safrudin, Ryan
Saifudin, Saifudin

Journal of Halal Industry Studies
Vol. 1 No. 1 (2022): Journal of Halal Industry Studies

This research aims to determine the influence of halal labels, Islamic service quality, and store atmosphere on repurchase intention, with consumer satisfaction as an intervening variable. The number of samples in this research was 100 respondents. The data analysis technique was carried out using path analysis. The research results show that the halal label is insignificant to consumer satisfaction, while Islamic service quality and Store Atmosphere are significant. Islamic service quality has a positive effect on repurchase intention. The Store Atmosphere halal label is not significant in repurchase interest. Consumer satisfaction has a positive effect on repurchase interest. Halal labels cannot be mediated by repurchase interest, while Islamic service quality and store atmosphere can be mediated by consumer satisfaction with repurchase intention.