<![CDATA[This research discusses the implementation of Adobe Premiere Pro in creating a company profile video for PT. Ilova Corpora, a company specializing in gifts and souvenirs. The main objective of this study is to produce an effective company profile video to enhance brand awareness and expand the company's market reach. The methodology includes SWOT analysis, video concept design, and pre-production, production, and post-production stages. The results show that the implementation of Adobe Premiere Pro successfully produced a 2-minute company profile video with professional quality (HD 720x1280 resolution, 30 fps). The video effectively showcases the uniqueness of PT. Ilova Corpora's products, especially 3D crystal gifts, and conveys the company's vision and mission in an engaging manner. In conclusion, the use of multimedia technology such as Adobe Premiere Pro can effectively improve the quality and appeal of company promotional media, adding value to marketing strategies in the digital era.]]>
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