Journal of Management - Small and Medium Enterprises (SME's)
Vol 17 No 1 - May (2024): JOURNAL OF MANAGEMENT (Special Issue) - Manajemen Pemasyarakatan

PENGARUH PERCEIVED QUALITY TERHADAP PURCHASE INTENTION PADA PAKAIAN PRISON EDITION DI LAPAS NARKOTIKA KELAS IIA BANDUNG

Azis, Muhamad Fajar (Unknown)
Kusmiyanti, Kusmiyanti (Unknown)

Article Info

Publish Date
23 Jun 2024

Abstract

The purpose of conducting this research is to find out the effect of Perceived Quality on the Purchase Intention of Prison Edition clothes produced by the Bandung Class IIA Narcotics Penitentiary. The method used in this study is quantitative by distributing questionnaires to respondents. The sample used in this study amounted to 86 respondents. From the results of data processing, it is known that Perceived Quality influences Purchase Intention, with an influence level (R-Square) of 51.8%. Keywords: Clothing Industry; Perceived Quality; Purchase Intention

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Journal Info
Journal of Management - Small and Medium Enterprises (SME's)
Website

Abbrev

JEM

Publisher

Universitas Nusa Cendana

Subject

Economics, Econometrics & Finance

Description

Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen ...