Inovator : Jurnal Manajemen
Vol 12 No 2 (2023): SEPTEMBER

The Influence of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty at Pizza Hut Restaurant

Hanindita, Lisa Putri (Unknown)
Riorini, Sri Vandayuli (Unknown)

Article Info

Publish Date
29 Aug 2023

Abstract

This research aims at product quality, service quality, customer satisfaction, and customer loyalty. The sampling technique used was purposive sample, that is people who have eaten at a pizza hut restaurant with a total of 125 respondents used by deploying google form. Hypothesis testing using a partial test (t test), simultaneous test (F test), and the coefficient of determination (R²). The test results prove that product quality, service quality, and customer satisfaction have a positive effect on customer loyalty.

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Journal Info
Inovator : Jurnal Manajemen
Website

Abbrev

INOVATOR

Publisher

Universitas Ibn Khaldun Bogor

Subject

Economics, Econometrics & Finance

Description

Jurnal INOVATOR , Jurnal ini memberikan inovasi pada perkembangan teknologi dan ilmu manajemen dengan memberikan informasi praktis hasil pemikiran dan penelitian para pakar manajemen dengan scope : Manajemen Sumber Daya Manusia; Manajemen Keuangan; Manajemen Pemasaran; Manajemen Operasional dan ...