Increasing The Competitiveness Of Food MSMEs Through Diversification, Innovation, And Creativity, In Gemah District, Semarang City

Nurchayati Nurchayati
Sukardi Sukardi
Suparmi Suparmi
Hikmah Hikmah
Tri Ratnawati, Andalan

International Journal of Community Engagement and Development
Vol. 2 No. 2 (2024): June : International Journal of Community Engagement and Development

This community service aims to increase the competitiveness of cassava-based food MSMEs in Gemah Village through innovation, diversification, and creativity approaches. In this effort, training is carried out to diversify products and encourage innovation and creativity in the presentation of traditional foods. The training also covers digital marketing and branding strategies to increase product visibility online.  It is hoped that through these concrete steps, food MSMEs in Gemah Village can optimize the potential of local raw materials, create diverse products, and increase competitiveness in an increasingly tight market. The sustainability of this business will be maintained through community networks and ongoing support, making a positive contribution to local economic growth and the welfare of the Gemah Village community.