International Journal of Social Service and Research
Vol. 4 No. 7 (2024): International Journal of Social Service and Research

BUSINESS DEVELOPMENT STRATEGY DESIGN USING TRIPLE LAYERED BUSINESS MODEL CANVAS (DESCRIPTIVE STUDY ON MDC COFFEE HOUSE)

Pane, Vivi Andriani (Unknown)
Sirait, Tongam (Unknown)
Ramauli, Juliana (Unknown)

Article Info

Publish Date
01 Aug 2024

Abstract

This study aims to design the right strategy for MDC Coffee House in business development using the Triple Layered Business Model Canvas (TLBMC), as well as identify and analyze the key factors that support its sustainable business strategy. This study uses a qualitative approach to explore sustainable business strategies for the company, focusing on owners, employees, suppliers, and buyers. The results show that the use of TLBMC allows the company to design a more scientific and measurable business strategy, respond to market demands that are increasingly concerned about environmental and social issues, and strengthen its position as a leader in the sustainable coffee industry in Indonesia.

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Journal Info
International Journal of Social Service and Research
Website

Abbrev

ijssr

Publisher

Ridwan Institute

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

International Journal of Social Service and Research is a double-blind, peer-reviewed academic journal with open access to social and scientific fields. The journal is published monthly by Ridwan Institute. International Journal of Social Service and Research provides a means for sustained ...