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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Edunomika (JIE) Devotion: Journal of Research and Community Service International Journal of Social Service and Research Indo-MathEdu Intellectuals Journal Indonesian Journal of Multidisciplinary Science Journal Of World Science Jurnal Locus Penelitian dan Pengabdian Journal of Social Science Return : Study of Management, Economic and Bussines Jurnal Sosial dan Sains INJURITY: Journal of Interdisciplinary Studies Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies Enrichment: Journal of Multidisciplinary Research and Development
Sirait, Tongam
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Aerospace Engineering Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Public Health Social Sciences Other

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THE INFLUENCE OF CITY BRANDING "SERAMBI NUSANTARA" ON TOURISTS' INTEREST AND DECISION TO VISIT IN PENAJAM PASER UTARA Chaniago, Rizal Zainuddin; Sirait, Tongam
International Journal of Social Service and Research Vol. 4 No. 7 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i7.862

Abstract

This study examines the extent to which the "Serambi Nusantara" city branding influences tourists' visiting interest and decision-making to visit Penajam Paser Utara. A sample of 400 respondents will be randomly selected using the Slovenian method to determine the sample size, and they will participate in a survey using a structured questionnaire. The findings of this research are expected to provide significant insights into the effectiveness of city branding in influencing tourist behavior and its relevance for developing improved tourism strategies in the region. The analysis results indicate that the city branding significantly affects tourists' visit interest and visit decisions with a contribution of 74.7% and 63.7%, respectively, while visit interest itself significantly influences visit decisions. This research can inform tourism marketing strategies and city branding initiatives aimed at boosting tourism in areas that may possess unique characteristics and challenges.
BUSINESS DEVELOPMENT STRATEGY DESIGN USING TRIPLE LAYERED BUSINESS MODEL CANVAS (DESCRIPTIVE STUDY ON MDC COFFEE HOUSE) Pane, Vivi Andriani; Sirait, Tongam; Ramauli, Juliana
International Journal of Social Service and Research Vol. 4 No. 7 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i7.868

Abstract

This study aims to design the right strategy for MDC Coffee House in business development using the Triple Layered Business Model Canvas (TLBMC), as well as identify and analyze the key factors that support its sustainable business strategy. This study uses a qualitative approach to explore sustainable business strategies for the company, focusing on owners, employees, suppliers, and buyers. The results show that the use of TLBMC allows the company to design a more scientific and measurable business strategy, respond to market demands that are increasingly concerned about environmental and social issues, and strengthen its position as a leader in the sustainable coffee industry in Indonesia.
Exploration of Customer Experience in Satisfaction and Loyalty Toward Lion Air Flight Services Sipayung, Betrin Loreva; Sirait, Tongam
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 11 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i11.1375

Abstract

Lion Air is one of the leading airlines in Indonesia's low-cost carrier (LCC) market. However, the airline faces several public concerns related to service quality and customer experience. This study aims to explore the reasons behind customer retention and the dynamics of customer satisfaction in the face of operational shortcomings. The study employs a qualitative approach to explore and understand customer experiences, perceptions, and preferences in-depth. Data were collected through primary and secondary sources, and interviews were conducted with participants. Data analysis was conducted qualitatively through stages of collection, presentation, reduction, and conclusion. The results show that customer satisfaction and loyalty to Lion Air flight services are influenced by several factors, including product quality, price, and service quality. Among these factors, affordable ticket prices are the main factors that encourage customers to make repeat purchases, stay loyal customers, and provide positive recommendations to others. The findings of this study can guide Lion Air's management in formulating effective strategies to improve service quality, strengthen customer loyalty, and maintain its position as a leading airline in Indonesia. Furthermore, it is hoped that further research can produce more comprehensive and useful findings for Lion Air management in improving performance and competitiveness in the aviation industry.
Analisis Work Life Balance Terhadap Kinerja Karyawan Di Divisi Purchasing PT X Harlim, Jeffri Lesmana; Sirait, Tongam
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 7 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i7.4516

Abstract

This study aims to examine the effect of work life balance on employee performance in the Purchasing Division of PT X. This study is a quantitative descriptive and associative study. Quantitative research is conducted to measure the relationship between the variables Work life Balance (X) and Employee Performance (Y) using numerical data collected through questionnaires. In this study, the population determined is all employees working in the Purchasing Division of PT X, which is located in Riau Province. This division was chosen because it has a crucial role in the company's operational processes, especially in ensuring the smooth procurement of raw materials, equipment, and services needed to support the company's production and activities as a whole. The sample in this study amounted to 70 employees working in the Purchasing Division of PT X. The sample selection was carried out using a saturated sampling technique, namely a sampling technique in which all members of the population are used as samples because the number is relatively small and can still be reached in this study. The results of a simple linear regression analysis show that Work Life Balance has a positive and significant effect on Employee Performance. With a significance value of 0.045 which is smaller than 0.05, the hypothesis of this study is accepted. In addition, the coefficient of determination (R Square) of 58% indicates that Work Life Balance can explain most of the variation in employee performance. The better the Work Life Balance felt by employees, the higher the performance they achieve. Employees who can balance work and personal life tend to be more productive, have high work motivation, and are able to carry out their duties well.
Pengaruh Brand Awareness dan Brand Loyalty Terhadap Keputusan Pemilihan Konsumen Agen Tour & Travel Ramdanni, Medi; Sirait, Tongam
Jurnal sosial dan sains Vol. 5 No. 7 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i7.32346

Abstract

This study aims to analyze the influence of Brand Awareness and Brand Loyalty on consumer decision-making in choosing international travel services at Aya Tour & Travel. This research uses a quantitative method with data collection through questionnaires distributed to 121 respondents who have experience or intention to use the service. The analysis results show that Brand Awareness has a positive and significant effect on the Decision-Making process, where consumers with high brand awareness of Aya Tour & Travel are more confident and motivated to choose the service. Brand Loyalty also has a positive and significant impact on the Decision-Making process, with consumers who are loyal to the brand more likely to make repeat selections or recommend Aya Tour & Travel to others. Simultaneously, both Brand Awareness and Brand Loyalty positively and significantly affect Decision-Making, where these two variables complement each other and contribute to influencing consumer decisions. These findings provide valuable insights for Aya Tour & Travel's management in formulating more effective marketing strategies based on brand awareness and loyalty.
Analisis Pengaruh Model Aisas Terhadap Keputusan Pembelian Generasi Z Pada E-Commerce Shopee di Kota Bandung Pribadi, Michael Agusto Lemuel; Sirait, Tongam
Jurnal sosial dan sains Vol. 5 No. 7 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i7.32347

Abstract

This study examines the impact of the AISAS model (Attention, Interest, Search, Action, Share) on Generation Z's purchase decisions on the Shopee e-commerce platform in Bandung. Using a quantitative approach with a descriptive research design, the research analyzes the behavior of Generation Z consumers, who are digital natives, in making online purchases. The findings indicate that the Action variable has the most significant influence on purchase decisions, followed by Interest and Attention, while Share has a secondary role in reinforcing the purchase decision. The study demonstrates that the AISAS model is effective in explaining Generation Z's online shopping behavior, with significant contributions from user-friendly transactions, promotions, and social media interaction. The research emphasizes the importance of integrating digital marketing strategies with user experiences to attract and retain Generation Z consumers.
Pengaruh Model AIDA Melalui Instagram Terhadap Keputusan Pembelian Konsumen Panda Ramen Cahyadi, Ivanka Apriella; Sirait, Tongam
Jurnal sosial dan sains Vol. 5 No. 7 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i7.32353

Abstract

This study aims to examine the influence of Attention, Interest, Desire, and Action (AIDA) in digital marketing through Instagram on consumers' purchase decisions at Panda Ramen. The research employed a quantitative approach by distributing questionnaires to 96 respondents using purposive sampling. The collected data were analyzed using SPSS through Exploratory Factor Analysis to obtain factor scores, which were then examined using multiple linear regression analysis. The results of the analysis show that partially the Attention, Desire, and Action variables have a significant effect on purchasing decisions, while the Interest variable does not have a significant effect on purchasing decisions of Panda Ramen consumers. Simultaneously, the four variables also show a significant effect on purchasing decisions of Panda Ramen consumers. Of the four variables, Action is the factor that has the most dominant effect on purchasing decisions. The regression coefficient values ​​of each variable are: Attention (0.204), Desire (0.208), Action (0.551), and Interest (0.055) which are not significant because the p-value is above 0.05. These findings are expected to provide a foundation for Panda Ramen’s management to optimize their digital marketing strategies, particularly by creating Instagram content that can effectively attract attention, evoke desire, and encourage consumers to take purchasing action.
The Influence Of Service Quality On Member Satisfaction At Kspps Bmt Insan Madani Indragiri Hulu Widiyanto, Eko; Sirait, Tongam
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.922

Abstract

This study aims to determine the effect of service quality on member satisfaction at KSPPS BMT Insan Madani Indragiri Hulu. Service quality is an important factor that affects the level of satisfaction of members in using sharia cooperative services. This study uses a quantitative approach with a survey method. Data was collected through the distribution of questionnaires to 151 members of KSPPS BMT Insan Madani who became research samples. The independent variable in this study is service quality, while the dependent variable is member satisfaction. Data analysis was carried out using simple linear regression to find out the extent to which service quality affects member satisfaction. The results of the study show that the quality of service has a positive and significant effect on member satisfaction. These findings show that the better the quality of service provided, the higher the level of member satisfaction will also increase. This research is expected to be an input for KSPPS BMT Insan Madani in improving the quality of its services in order to achieve optimal member satisfaction.
Pengaruh Dimensi Talent Management Terhadap Kinerja Karyawan: Studi Empiris pada Perusahaan Internet Service Provider (ISP) PT XYZ Desetyadi, Victor Hutomo; Sirait, Tongam
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.3823

Abstract

The background of the research is based on the urgency of strategically managing talent to face the challenges of a dynamic and competitive digital industry. This study aims to analyze the impact of Talent Management dimensions on employee performance at the Internet Service Provider (ISP) company PT XYZ. The research method used is a quantitative approach with explanatory survey techniques. Data were collected through a Likert questionnaire from all active employees (n = 48), with 31 valid respondents. Multiple linear regression analysis was used to test simultaneous and partial effects. The research results show that Talent Management simultaneously does not significantly affect employee performance (p = 0.081). However, partially, two dimensions, namely Performance Management and Organizational Development, actually have a significant but negative effect. These findings indicate a mismatch in the implementation of programs that may lower employee perceptions of performance. Additionally, the dimension of Company Vision, Mission, and Guiding Principles shows a significant positive effect that is approaching significance (p = 0.051), indicating its strategic potential in influencing performance if further optimized. The success of Talent Management is greatly determined by the quality of implementation, employee perception, and the organizational context.
Pengaruh Harga, Kualitas, dan Citra Merek Terhadap Keputusan Pembelian Jasa Servis AC di Bengkel Tunas Toyota Latumenten Sihombing, Aryon Douglas; Sirait, Tongam
Jurnal sosial dan sains Vol. 5 No. 8 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i8.32424

Abstract

This study aims to analyze the influence of price, service quality, and brand image on the purchasing decisions of AC service at Tunas Toyota Latumenten Workshop. Using a quantitative approach with multiple linear regression analysis on 200 respondents, the results reveal that all three variables significantly influence purchasing decisions simultaneously, with brand image exerting the strongest impact, followed by service quality and price. Service quality is a key factor in building customer loyalty through SERVQUAL dimensions such as reliability, responsiveness, and empathy. Toyota's strong brand image provides a competitive advantage by fostering trust and reputation among consumers. Meanwhile, price has the smallest impact, although perceived price fairness remains essential for customer satisfaction. The findings suggest managerial implications in the form of an integrative strategy involving brand reinforcement, service quality enhancement, and the application of value-based pricing. Further research is recommended using longitudinal approaches, mediating variables, and mixed-methods to deepen the analysis of consumer behavior in the automotive industry.
Co-Authors Anugrah Setya, Muh. Dewanata Arif, Sofiyan Atmadinata, Qodri Jatnika Basuki, Pujo Cahyadi, Ivanka Apriella Chaniago, Rizal Zainuddin Christy, Emily Darmowiyoto, Rizkiyadi Deliyandra, Yones Fitra Desetyadi, Victor Hutomo Dian Pangnanggro, Muhammad Eko Widiyanto Fanggidae, Yrna Queen Harlim, Jeffri Lesmana Hendriyana Hendriyana Hulopi, Hindun Janet, Derin El Safira Kusnadi, Agung Akhmad Gumelar Mandia, I Ketut Natali Setiawati, Devi Nofeldy Supit, Christian Palupi, Dini Pane, Vivi Andriani Pribadi, Michael Agusto Lemuel Ramauli, Juliana Ramdanni, Medi Samsul Bahri, Ronny Sibarani, Mentiana Sihombing, Aryon Douglas Simbolon, Ramson Sipayung, Betrin Loreva Sofyan, Haryanto Usamah Usamah, Usamah Widjaya, Susendi