<![CDATA[This study aims to analyze the relationship between employees' understanding of the company's vision and mission and their work motivation at Hotel Puri Saron Denpasar. Data was collected through questionnaires distributed to 48 employees selected using a simple random sampling technique. The results show that the majority of employees have a good understanding of the company's vision and mission, with 85% of respondents stating they "Strongly Understand" or "Understand." Additionally, work motivation levels are also high, with 85% of respondents feeling "Highly Motivated" or "Motivated." Pearson correlation analysis revealed a significant positive relationship between understanding the vision and mission and work motivation (r = 0.68, p < 0.01). The study concludes that the higher the employees' understanding of the company's vision and mission, the higher their work motivation. Therefore, the company is advised to continuously strengthen the communication of the vision and mission and integrate them into various operational aspects and organizational culture to enhance employee work motivation.]]>
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