International Journal of Science, Engineering and Information Technology
Vol 8, No 1 (2023): IJSEIT Volume 08 Issue 01 31 December 2023

ANALYSIS OF RED ONION MARKETING IN RUBARU DISTRICT - SUMENEP DISTRICT

sugiarti, sugiarti (Unknown)
Kustiningsih, Nanik (Unknown)

Article Info

Publish Date
31 Dec 2023

Abstract

The aim of this research is to analyze the marketing cycle, profits, efficiency and monopoly of shallots in the Rubaru area, Sumenep district. The data analysis method used in this research includes descriptive methods. To analyze the variables in this research, margin, efficiency and marketing monopoly formulas are used. The research results show that the shallot marketing channels in the Rubaru area, Sumenep Regency have the three highest marketing indicators, namely 3 marketing channels. The level of technical marketing efficiency in each shallot marketing channel, namely Channel I is IDR 125, Channel II is IDR 35.7 and Channel III is IDR 2.30. The monopoly of marketing institutions in Rubaru District, Sumenep Regency shows that there are still many third channel institutions that are ineffective, while second channel institutions are the most efficient.

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Journal Info
International Journal of Science, Engineering and Information Technology
Website

Abbrev

ijseit

Publisher

Universitas Trunojoyo Madura

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

International journal of science, engineering and information techology (IJSEIT) is open access and peer-reviewed journal, published by Universitas Trunojoyo Madura which. We escalate both theoretical and experimental papers of permanent interest, not previously published in a journal that aims to ...