Tractare: Jurnal Ekonomi-Manajemen
Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen

Studi Literatur : Perilaku Konsumen Terhadap Pemenuhan Kebutuhan Sehari-Hari Secara Daring (E-Grocery)

Kasidi, Daniel (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

The rapid development of the internet is able to change consumer behavior in fulfill their daily needs. The culture of shopping at traditional markets or supermarkets begin replaced by online shopping or E-grocery. The COVID-19 pandemic that hit the world several years ago has strengthen this trend and made it irreplaceable. By using Qualitative Approach and Literature Review methods, this research aims to find out what driver and barrier’s factors of consumer behavior towards e-grocery. Moreover, results of this research are expected to be able to forecast how e-grocery will be in the future.

Copyrights © 2024




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Journal Info
Tractare: Jurnal Ekonomi-Manajemen
Website

Abbrev

tractare

Publisher

Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Tractare: Jurnal Ekonomi-Manajemen is a peer-reviewed journal. Tractare: Jurnal Ekonomi-Manajemen invites academics and researchers who do original research in the fields of economics and management, including but not limited to: Economics Monetary Economics, Finance, and Banking International ...