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Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada CV Kusuma Putra Di Kota Batam Kasidi, Daniel
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 1 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i1.84

Abstract

The purpose of this research was to know the influences of service quality and price on customer satisfaction atCV Kusuma Putra in Batam City. This research also aims to analyse the most dominant factors that influence to customer satisfaction. Hypothesis are service quality and price have positive influence towards customers satisfaction. The population of this research are 50 customers.This study did not use certain sampling techniques because population numbers are limited, therefore all members of the population are used as samples. The methods used in this research is quantitative methods through survey approach. The data are collected by the questionnaire until the Likert scale. The results of research show that the independent variable service quality does not affect on customer satisfaction, free variable rates have an impact on customer satisfaction and promotion does not affect the customers satisfaction. By using F test know that collectively the quality of service, price and promotion has impact on customer satisfaction. Figure R2 of 0.389 or 38.9% variation shows that customer satisfaction can be explained by a third variable in the regression equation. While the rest of 61.1% explained by other variables which not included in this research.
Peluang Edupreneurship Bagi Kesejahteraan Guru Di Indonesia Kasidi, Daniel
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 2 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i2.113

Abstract

It is undeniable that teachers are the driving force of the education system in Indonesia. But the welfare of teachers is still relatively small. The heavy workload is not proportional to the income received by each teacher. As a result, teachers must be able to see opportunities to improve their welfare. The concept of edupreneurship, combines elements of entrepreneurship into elements of education, become one of the things that Indonesian teachers deserve to pursue. This study aims to see edupreneurship opportunities in improving teacher welfare. The research method used is a literature study on 14 researches from 2018 to 2023. And this study result tell the concept of edupreneurship has a great and positive opportunity to improve teacher welfare in Indonesia.
Studi Literatur : Perilaku Konsumen Terhadap Pemenuhan Kebutuhan Sehari-Hari Secara Daring (E-Grocery) Kasidi, Daniel
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.134

Abstract

The rapid development of the internet is able to change consumer behavior in fulfill their daily needs. The culture of shopping at traditional markets or supermarkets begin replaced by online shopping or E-grocery. The COVID-19 pandemic that hit the world several years ago has strengthen this trend and made it irreplaceable. By using Qualitative Approach and Literature Review methods, this research aims to find out what driver and barrier’s factors of consumer behavior towards e-grocery. Moreover, results of this research are expected to be able to forecast how e-grocery will be in the future.