Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat
Vol 3 No 1 (2024): FEBRUARI

Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan Jasa Transportasi Online GOJEK di Kota Padang

Putra, Febrian Febrilium Tri (Unknown)
Nio, Suci Rahma (Unknown)

Article Info

Publish Date
04 Feb 2024

Abstract

Transportation is one of the most important parts of life today. With the development of the times, transportation can also be accessed online using an application called GOJEK. This research is a quantitative study that aims to see the effect of service quality on customer loyalty for gojek online transportation services in Padang city. Respondents in this study amounted to 108 people with purposive sampling technique. The data was analyzed using simple regression analysis. The results showed that there was no significant influence between service quality and customer loyalty for gojek online transportation services in Padang city.

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Journal Info
Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat
Website

Abbrev

aldyas

Publisher

Lembaga Yasin Alsys

Subject

Education Social Sciences Other

Description

This journal was published by Penerbit LYAS which was published Three times a year, February, June, and October with a minimum of 5 articles. The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that ...