<![CDATA[This research aims to analyze the application of the UTAUT model to the interests and behavior of BSI mobile banking users in the city of Surabaya. The research method applied is through a quantitative approach, with primary data collection through distributing questionnaires in the form of Google from. Samples were taken using a purposive sampling method with the criteria being residents of Surabaya City, aged between 17 and 60 years, and had used BSI mobile banking services. The implications of the research results show that constructs in the UTAUT model such as performance expectancy, effort expectancy, social influence have a significant influence on interest in using BSI mobile banking. Meanwhile, facilitating conditions and interest have a significant influence on BSI mobile banking usage behavior. By implementing the UTAUT model, understanding the interests and behavior of BSI mobile banking users can be done comprehensively.]]>
Copyrights © 2024
