Universal Journal of Science and Technology
Vol. 3 No. 2 (2024): September 2024

The Impact of Digital Access and Literacy on Women's E-Commerce Adoption in the Philippines

Policarpio, Rona Jane (Unknown)
Magpantay, Ederliza (Unknown)

Article Info

Publish Date
14 May 2024

Abstract

The primary objective of this study was to investigate the influence of Filipino women's existing digital access and literacy levels on their adoption of e-commerce. The researcher utilized the Multivariate Linear Regression Model via Ordinary Least Squares (OLS) Regression in exploring and quantifying the relationship and influence of the regressors and regressand. The OLS estimates suggest that higher data privacy awareness correlates with increased e-commerce adoption of women for purchasing goods and services online. On the other hand, improved digital skills are linked to increasing women's e-commerce adoption in terms of selling goods and services online. The two regression models have different significant variables, implying that consumers and sellers prioritize different factors when deciding to adopt e-commerce.

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Journal Info
Universal Journal of Science and Technology
Website

Abbrev

journal

Publisher

Universitas Pramita Indonesia

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

Description

UJoST- Universal Journal of Science and Technology (e-ISSN: - ) is International Journal published by the Faculty of Science and Technology, University of Pramita Indonesia in 2022. We publish the original research papers, the review articles and the case studies focusing on science and technology, ...