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All Journal Universal Journal of Science and Technology
Policarpio, Rona Jane
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

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The Impact of Digital Access and Literacy on Women's E-Commerce Adoption in the Philippines Policarpio, Rona Jane; Magpantay, Ederliza
UJoST- Universal Journal of Science and Technology Vol. 3 No. 2 (2024): September 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i2.154

Abstract

The primary objective of this study was to investigate the influence of Filipino women's existing digital access and literacy levels on their adoption of e-commerce. The researcher utilized the Multivariate Linear Regression Model via Ordinary Least Squares (OLS) Regression in exploring and quantifying the relationship and influence of the regressors and regressand. The OLS estimates suggest that higher data privacy awareness correlates with increased e-commerce adoption of women for purchasing goods and services online. On the other hand, improved digital skills are linked to increasing women's e-commerce adoption in terms of selling goods and services online. The two regression models have different significant variables, implying that consumers and sellers prioritize different factors when deciding to adopt e-commerce.
Co-Authors Magpantay, Ederliza