Socius: Social Sciences Research Journal
Vol 1, No 12 (2024): July

Analisis SWOT Dalam Pengembangan Produk Usaha Rumahan Donut’s Amira

Wanti, Eny Trisno (Unknown)
Yunita, Tyna (Unknown)

Article Info

Publish Date
21 Jun 2024

Abstract

This research aims to determine the SWOT (Strength, Weakness, Opportunity, Threat) analysis of the MSME (Micro, Small and Medium Enterprise) "Donut's Amira) business owned by Mrs. Nopy which is located in Gabus, North Tambun. The business "Donut's Amira" is one of the MSMEs which operates in the culinary sector, especially donuts. This research uses a qualitative approach using data collected through interviews. It is hoped that this research can fulfill the author's curiosity regarding the SWOT analysis of the "Donut's Amira" business. Through this program, it is hoped that it can open up job opportunities for the community.

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Journal Info
Socius: Social Sciences Research Journal
Website

Abbrev

Socius

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Description

Socius: Jurnal Penelitian Ilmu-ilmu Sosial is a multi and interdisciplinary peer-reviewed academic research journal serving the broad social sciences community. The journal welcomes excellent contributions that advance our understanding on a broad range of topics including anthropology, sociology, ...