Proceeding ISETH (International Summit on Science, Technology, and Humanity)
2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)

Trends in using Social Media as UMKM Marketing

Zakiyah, Alfina Rizkyana (Unknown)
Rahmanto, Andre Noevi (Unknown)
Sudarmo, S (Unknown)

Article Info

Publish Date
30 Jan 2024

Abstract

Purpose: This research aims to find out how the use of social media used by MSMEs for media marketing has changed from 2018-2023. Methodology: This research uses a qualitative study methodology with data analysis, namely literature study. Results: The results of this research are that many MSMEs use social media as their marketing and the one that is often used is Instagram. They also use other social media such as Facebook, WhatsApp and e-commerce. From 2018 to 2023, Instagram was ranked first, however, some MSME owners still use WhatsApp and Facebook as promotional media.

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Journal Info
Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Website

Abbrev

iseth

Publisher

Universitas Muhammadiyah Surakarta

Subject

Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

Description

The International Summit on Science, Technology and Humanity (ISETH) is organised by Universitas Muhammadiyah Surakarta. This summit aims to provide a platform for researchers and academics to share their research findings with others and meet lecturers and researchers from other institutions and to ...